We have discussed Utilitarianism, which tries to measure pleasure and pain to determine if an action is morally right or wrong. If an action creates more pleasure than pain, this is deemed morally permissible. Another theory is Kantianism, which attempts to use the criteria of universalization to determine the moral status of an argument. If you can imagine a world where everyone did your action, then it is morally right to do that action. Ethical Egoism says we should do what is best for ourselves. It is a virtue to be selfish. The morality of an action is determined by if it helps you or