The American citizens were affected the most and sees it as a “wholly unjustifiable...irresponsible defiance of the public interest.” (Kennedy 4-5) The president includes the thoughts of citizens’ thoughts in the beginning of his speech indicating that he is giving this speech for his people, which creates the sense of best interest with the usage of ethos. Kennedy puts the people for because that is his job, and he finds value in the Americans’ voices since they are not often very powerful compared to the president’s. Also, the words “unjustifiable” and “irresponsible” produce an insulting tone with the sense of guilt using pathos to the steel company owners for not thinking about their consumers first. With these words, this persuades the owners to feel more sympathy for their actions and reduce the prices back to the original price of the steel. Furthermore, the president repeatedly says “when we are” emphasizing the actions the American citizens do everyday. These fellow citizens work day and night, so the steel companies should appreciate and honor what the people do. With Kennedy using anaphora, it clearly shows the endless work the American citizens. As a result, the citizens deserve low costs for all their hard work and sacrifices they do