Wounded Warrior Project Case Study

Public relations are defined as the professional maintenance of a favorable public image by a company, organization, or person. The idea of public relations is a communication process that builds mutually beneficial relationships between organizations and their publics. It is the vital part of maintaining the image and communicating its message to the public. Public relations create an overview of how the company is viewed and try to create a positive image. Public relations jobs are to make the company look good and the marketing focuses on getting there. Marketing job is to focus on attracting new customer and public relations is to make sure they stay there.

State the name of the organization and describe what its mission and purpose.

Wounded Warrior Project is veteran and charity organization …show more content…
The Wounded Warrior Project was accused of wasting donation money. People looked into how the charity was spending its money. They compared the WWP alongside other respectable charities. One example that they used was Disabled American Veterans Charity spends 96 percent on vets whereas the WWP only spends 60 percent. The charity received more than 300 million dollars in donations so the question is where is the money going. They aren't living up to their mission which is to honor and empower wounded warriors.

Veterans are feeling that the organization is using their injuries, hardships, and darkest days to make money. This situation would create negative publicly because now the public doesn't trust them. People have been putting money into donations for the WWP and it seems like haven't been using it for the good of the organization. The mission is one of the most important drivers of interest and loyalty.

Create the specific goals your campaign will try to achieve, and justify why you chose these

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Wounded Warrior Project Case Study