Essay about apple computer 2002

Words: 6688
Pages: 27
Open Document
Apple computer 2002

Abstract

This case basically introduces the history of the Apple Company, and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2, Apple quickly became the industry leader and ready to change the world through technology. Apple was still maintaining the leader position until the mid 1980’s when IBM entered the PC market, Dell, Compaq and HP were soon to follow, and they have taken some market share from Apple. In this bad situation, Apple …show more content…
And, Apple position itself as a niche player in the PC industry, targets a less price sensitive customers. In the case, Apple wants to target all customers to increase its market share. But the risks of this method will come out. Because the method will destroy its brand image-premium and influence the company’s culture.
Pricing
In the case, different CEO will set a different types of pricing strategy. Apple uses is that they set their products different price ranges for each product based on the amount of storage that the products offers. This differentiation feature became a competitive advantage in the electronic market. Because this feature would enlarge Apple target customers and stimulate customer to buy their products for different experiences. For the Apple computer, they have three models. They are MacBook Air, MacBook Pro, and iMac. In MacBook Air and MacBook Pro, they all have two sizes, and in each size, they have two types of storage. For iMac, it has five types of model. The differences are sizes and amount of memory. Each type of product has a different price.
Compare with competitors, in the introduction stage of product life cycle, Apple uses skimming pricing strategy.
Promotion
The most important promotion of Apple is advertising. Apple created a large amount of advertisings that can be found on TV, websites, magazines and building walls. Apple also made many advertising for other countries, such
Show More

Related Documents: Essay about apple computer 2002

Essay on Apple Comues

apple logo Apple Computer Reading List Books covering the history of Apple Computer, Inc. apple logo Apple History Links General Links | Woz Links | Steve Jobs Links General Links www.apple-history.com Covers 1976 to the present, with interesting photos of key people. Also features a tremendous gallery of over 100 Apple computers with descriptions and high quality photos from the Apple I to the iMac. A great place to start your history tour. An American Icon Reboots Six articles…

Words 3666 - Pages 15

Essay about Case Analysis

Thinking and Innovation at Apple I. Executive Summary Apple is one of the most powerful and influential corporations of our time. They have reached stock price of $600 per share, annual sales exceeding $100 billion, and grown bigger than established companies by multiples between 3 and 25. (Thomke 2012) However, Apple’s success is relatively new. Apple didn’t start thriving until 2000. When Steve Jobs returned in 1997 their market share was a measly $5 per share. Apple needed help. They needed…

Words 1385 - Pages 6

CASE: Apple’s Self Reinvention Essay

Apple’s success can be linked directly to its culture? 3. How do the actions of Apple apply to the TCOs? DISCUSSION: Without a doubt, when the topic of Apple’s successes comes up, the conversation course will at some point hit on the successes of the iPod and the iPhone. A slightly dated statistic from Q4 2012 estimates more than 250M iPhones have been sold globally since its release in 2007 (Shah, 2012). Apple CEO Tim Cook noted that more 350M iPods have found their way off store shelves and…

Words 1146 - Pages 5

A Study of the Company Apple Regarding the 7 P’s of the Marketing Mix Essay example

A study of the company Apple regarding the 7 P’s of the Marketing Mix 8 September 2010 Contents Introduction......................................................................... 3 Creators/Founders................................................................ 4 Marketing Mix...................................................................... 5 Product.................................................................................. 6 Price....................................…

Words 2206 - Pages 9

Industry Analysis: Apple Computers Essay

Industry Análisis: Apple Computer 1. Analyzing the computer industry from 1995 to 2005 seemed to be like analyzing a game of chest between the major competitors. The development is noticeable and the shaping of different corporate strategies could be sensed easily thanks to the different approaches toward the movement of the industry that the companies had; some of them shaped it, some followed it and some helped it grow. In order for us to analyze the computer industry during the up said time…

Words 1962 - Pages 8

Form 10 -k and Company Essay

Discuss the primary reason for the restatement and the impact to the financial results for the company you selected. Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company is best-known for its Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, Apple has 357 retail stores in ten countries. It is the largest publicly traded company in the world my market capitalization…

Words 706 - Pages 3

Research: Steve Jobs and carly Fiorina Essay

the leader. In contrast to Fiorina’s leadership failure, a success story unfolded at Apple Computers where a leader practically saved the company. Management guru Jim Collins calls him the "Beethoven of business," Wall Street loves him, and even Bill Gates became more of a partner to him after once being his nemesis. This powerful man is Steve Jobs, cofounder and current chief executive officer of Apple Computer. Much has been made of Jobs' aggressive and demanding personality. Fortune noted that…

Words 2748 - Pages 11

Apple's Industry Analysis Essay example

EXECUTIVE SUMMARY Apple Computer history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader, Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. In 1997 they struggled while Jobs was not a part of the organization. Apple reached a point where many…

Words 2242 - Pages 9

week six body paragraphs Essay

president Thomas Watson Jr IBM got into the Mainframe computer department (IBM, 2014). IBM dominated the field of Mainframe’s and became one of the most profitable companies in the word (Jones, 2012, p.285). IBM still dominates the Mainframe field to this day. In 1970 Intel Corp. released its 4004 microprocessor which was the route to the Personal computer’s you can see today (Jones, 2012, p.287). Apple was the first company to release a personal computer in 1976 and it posed a threat to the IBM corp.(Jones…

Words 487 - Pages 2

Steve Jobs Research Paper

keynote speaker. He seemed to recover after his six-month sick leave, until late 2010. Jobs health was steadily depleting. In January of 2011 Jobs announced sick leave, this time without an end date. On August 24, 2011, Jobs resigned from position of Apple CEO for the last time. On October 5, 2011, Jobs peacefully passed away in his…

Words 2089 - Pages 9