sales development and Merchandising Essay example

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Task A Research report describing the elements of the product in a business and services context
After selecting a hotel of your choice, carry out an individual research into the element of the product of this hotel, and produce a written report of your findings which should include:
a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2)
b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3)
Task B Research report describing the external sales development techniques
Carry out an individual research into external sales techniques using the same hotel you selected for task A and produce a written report of your findings which should …show more content…
The learner demonstrates that:
Met Y/N
Page No.
Assessor Comments
M1 Identify and apply strategies to find appropriate solutions. effective judgements have been made complex problems with more than one variable have been explored an effective approach to study and research has been applied

M2 Select/design and apply appropriate methods/techniques relevant theories and techniques have been applied a range of methods and techniques have been applied a range of sources of information has been used the selection of methods and techniques/sources has been justified the design of methods/techniques has been justified complex information/data has been synthesised and processed appropriate learning methods/techniques have been applied

M3 Present and communicate appropriate findings the appropriate structure and approach has been used coherent, logical development of principles/concepts for the intended

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