Use of 10/90 rule and why it has sound foundations in actual implementations When 10/90 rule was not in used that time for organization Spending thousands of pounds acquiring the most fashionable web analytics tool, hired a very expensive Web Analytics contractor to set up a tagging strategy and utilized the skills of an in-house developer to implement the tool – excellent! But now if the contractor has left, the in-house developer has moved onto another project, you’re faced with a group of numbers, an endless list of …show more content…
“Get me a summary of the business performance. Decisions shall be made!” Analysts scurry around and an intense burst of data, manifested as tables and charts, is presented on a vanilla-scented piece of paper. Happiness? Job promotions? Sadly, no.
It turns out that the higher you go up the chain of command, the more analytical skills go down, and the context required to make sense of the numbers on the dashboard is also dramatically reduced. Few decisions are made, and if there is a meeting to discuss this it devolves into a discussion of the data quality, missing data, colors in charts, and everything except making a business decision. The answer? Words in English. More specifically: insights, actions, business impact.
Every dashboard in the world should include as few tables and charts as possible. It should include insights written in English (or your native language) by the analyst, followed by the recommended actions and—the most important critical must-have bit—the impact on the business if the actions are