Essay on 304 Case Study

Words: 1525
Pages: 7
Open Document
Lynn Hou, Alexander Jun, Lara Kasian,
Stephen White, Jennie Zhang

Jody Tolan

BUAD 304 Section #14728

3 March 2011
Team Case Analysis: Are Five Heads Better Than One?

In the case “Are Five Heads Better Than One?” a newly formed marketing group, composed of Evan, Conner, Alexis, Derek, and Judy, failed to resurrect the firm’s revenues. First, management failed to select a group of diverse individuals who would be able to contribute unique ideas towards the project. The backgrounds of these five members bared too many similarities for the members to work together efficiently. The article states, “Evan, Conner, Alexis, Derek, and Judy were around the same age, had worked for the company for about the same amount of time, and …show more content…
Within their own group, there is no communication apprehension, members of the marketing group fear speaking up and presenting their own ideas. Conner is the dominating figure within the group and no one else feels they have the right to object to his ideas. In addition, there is a sense of downward communication: Conner begins to talk down to his group members, being rude and pressuring others to agree with his ideas. For example, in lecture, our class watched a video comparing the communication habits of women versus men. The women are far more passive, saying ‘please’ and ‘thank you’ in an extensive manner, while men are more aggressive and straightforward. “Are Five Heads Better Than One?” presents the same scenario. The women are extremely passive and back down whenever Conner brushes off their ideas.
Group think becomes a major issue, especially when Derek gives in to Conner’s idea. Derek is the most experienced in regards to the TV client since he had worked with the client on previous projects; this gives his opinion the most credibility. This occurred during a discussion activity in the ELC. A student in this discussion section had taken a class on surviving in the Arctic wilderness. Her group members overlooked her experience when students were asked to rank the “objects that would be of most use if a plane had crashed in the middle of nowhere on an arctic island.” Even though she was formally
Show More

Related Documents: Essay on 304 Case Study

BUAD 304 AGEM CASE STUDY Essay

1 BUAD 304 Final Case Study Assignment #2 Agem Electronics: Analyzing their Organizational Structure Issue By Kristen Rodgers, EJ Kim, Stanley Choi, Jong We, Yuk Ying Chan, Szu­Ching Lan, Chi Kit Chau April 19, 2012 2 Kristen Rodgers, EJ Kim, Stanley Choi, Jong We, Yuk Ying Chan, Szu­Ching Lan, Chi Kit Chau BUAD 304 4/19/13 Final Case Study Project The Agem Electronic Corporation, specifically the instrument assembly team in the Phoenix, Arizona plant used to be a low­performing…

Words 3028 - Pages 13

Psychology and Young People Essay example

Name________________________ Assessment Plan 304 Promote children and young people’s positive behaviour Evidence requirements | Complete() | 1.Signed completed assessment plan (in plastic wallet) | | 2.Review of City and Guilds | | 3.Discussion with Assessor | | 4.Completed assessment form | | 5.Reflective journal | | 6.Checklist signed and completed | | Assessment plan issued date by: | Assessor:Learner: | Date: | | Assessment plan submission plan agreed by: | Assessor:Learner:…

Words 1534 - Pages 7

Essay on Oliver Sacks

the other hand is the center of the nervous system; it coordinates the movements and thoughts. The Mind lets an individual understand things but the brain is in charge of sending the signals to the mind. Oliver Sacks in “The Mind’s Eye” uses the case studies of John Hull, Zoltan Torey, and Lusseyran to show that the mind and brain both…

Words 1672 - Pages 7

Essay on Internal Control and publically Traded Companies

prudent financial landscape in the early 2000s (Investopedia, n.d.). The most notable provisions of the SOX that affects the fiduciary responsibilities of CEOs and CFOs of publically traded companies to their investors are noted in SOX Sections 302, 304 and 404. According to the Sarbanes-Oxley Act of 2002, Section 302, senior management officers are mandated to certify the accuracy of the reported financial statements. Signing officers must review and approve all financial reports made public to investors…

Words 2519 - Pages 11

Essay about Syllabi: Class

to 8:45 PM Instructor: Tammy Anderson, MAOM Office/Hours: By Appointment Email: tlanderson1@frontiernet.net Cell: 304-920-3890 COURSE DESCRIPTION: This course is intended to provide students an overall concept and fundamentals of the real world business in a changing environment. Additionally, students will receive a broad indoctrination to the fields of study in business academia. This course intends to use the method of experiential learning to encourage hands-on and entertaining…

Words 1051 - Pages 5

Fire at Mann Gull Essay

9-304-089 OCTOBER 6, 2003 MICHAEL A. ROBERTO ERIKA M. FERLINS Fire at Mann Gulch On August 5, 1949, twelve U.S. Forest Service (USFS) smokejumpers lost their lives in a fire at Mann Gulch, Montana. What appeared to be a routine firefight turned disastrous as the men raced frantically from an oncoming fire blowup. Less than two hours after they had parachuted from a plane, the terrified crew found themselves caught between a raging fire and the rocky slope that blocked their route to safety. Each…

Words 6484 - Pages 26

Mccleskey V. Kemp Case Summary

Baldus study, a statistical study that shows a “disparity in the imposition of the death sentence…based on the race of the murder victim and…the race of the defendant” (McCleskey v. Kemp 300). The study showed that black defendants have the greatest likelihood of receiving the death penalty; therefore, McCleskey did in fact belong to a group that has historically been singled out. The Court denied McCleskey’s claim, stating that the sole reliance…

Words 1496 - Pages 6

Visual Rhetorical Analysis

use to engage and delight an audience when dealing with sustainable buildings. Yet how should marketers implement these approaches and sell their choices to others through their professional communications? One way to address this issue would be to study a document’s visual rhetoric, or the way visual images communicate. In Kostelnick’s article, A systematic approach to visual language in business communication, he urges technical communicators to design better documents to communicate their messages…

Words 1038 - Pages 5

Sexual Assault In College Essay

Reports state that one in four women will be sexually assaulted during their college careers (Stewart 2016; Krebs et al 2009). Some researchers estimate that 60 to 80 percent of rapes date rapes or acquittance rapes (Boswee and Spade 1996:133). Another study found 72.8% of 309 women from Midwestern colleges have experienced sexual assault since the age of 16, and 72.5% percent of women stated that the offender was male (Turchik and Hassija 2014). Women are also more likely to know a victim of sexual assault…

Words 983 - Pages 4

Raleigh & Rosse Case Study Essay

Raleigh & Rosse Case Study HUMAN RESOURCES MANAGEMENT FALL 2011 1ST SEMESTER, 2ND HALF Performance Appraisal and Management “Raleigh & Rosse: Measures to Motivate Exceptional Service” GROUP 2 TD: Ana Vasques #884 Catarina Araújo #974 Isabel Simões #868 Marcelo Fontes #959 Human Resources Management Raleigh and Rosse (R&R) was founded by Michael Raleigh and Conor Rosse in 1911 as a saddler and equestrian shop. Throughout the years, it became a privately held specialty…

Words 1983 - Pages 8