A Rhetorical Analysis

Words: 1100
Pages: 5
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Georgia Phinn

Deborah Liguori

CRE: 101

November 23, 2014

In the advertising world there are many techniques used to grab the attention of audiences. Company’s have tendency to used television as an ideal avenue to communicate with it’s audience, due to the physiologically aspects such as motion, sound and colors. Commercials over the years have had some of the most creative and cinematic graphics, especially car commercials. Ever since the evolution of cars, it have became a constant necessity for society. Society need cars for transport to work, taking kids to school and for vacation trips. Advertisements have contributed to such a great demand for cars in the form of television, magazines, newspaper, the internet, to name a few. Advertisement …show more content…
I believed the video commercial of the 1954 vintage ford passed the test of truthfulness based on the premise that the commercial is taking into consideration the audience safety. The author explained every specific parts of a car that buyers would be mostly interested in, such as the quietness of engine used in the car, the car is built with quality materials for safety and comfort. The test of logical strength, is the logical relationship between the reason and the claim (Nelson & Quick, 2013, pg 135). I believed the commercial fail in this test because there is no statistical report presented to indicate that 1954 Ford cars are rank high in safety. According to Nelson & Quick (2013), the test of relevancy as the reason to the claim is such that the truth of the claim depends on the truth of the reason (pg 136). I believed the commercial have pass this test because the author’s proposition that 1954 Ford cars have a quiet engine which is relevant to the quality of the car. The test of non-circularity is defined as the truth of the claim must not be used to support the truth of the reason (Nelson & Quick, 2013, pg 136). The commercial fail in this test because throughout the commercial there were statements made by the author on the reasoning behind why ford cars are considered better in safety. The recognizable inference that is made in the commercial is in …show more content…
The commercial failed the test of truthfulness. The commercial claim is only on design and individuality, there are no claims on whether have great features for safety or is the interior of the car is appealing as the outside of the car. The car industry have evolve to an extent that all other competitors of Ford, can create a car to suite that person individuality and style. The test of logical strength I believed also failed. Even though the younger audience are more about style, I believed the commercial fell short in providing in depth information as to why a person should buy a Ford car. Comparing to the 1954 vintage commercial, which is more about safety than color. I believed the commercial did pass the test of relevance. The author’s claim is to provide various options of bright vibrant colors that are available. Modern society are more about unique style and individuality. I believe the test of non-circularity failed. The reason for failure of this test is there are no substantial logical claim as to the persons should purchased the 2013 Ford
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