operations with local suppliers, strengthens long-term relationship with their suppliers. In Europe, the developed countries, IKEA positioning itself into the low price, well designed and durable household products provider, which are popular in low and middle income families. However, the prices in Europe and North America were considered low, but were higher than the average in China. So IKEA made different entry strategies for their products according to various countries’ conditions.
Target Market Segmentation…
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