American ELectronic media Essay

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Chapter 6 Radio Programming Part 1
Radio Programming - 1920’s music was the primary offering as technology began advance - 40’s & 50’s pre-tv, soap operas, drama, comedies, music was 40% of programming
Types of Radio Shows -The Green Hornet, The Jack Benny Program, and The Lone Ranger -comedies: Amos ‘n’ Andy, The Burns & Allen Show, the Jack Benny Program -Amos ‘n’ Andy highly racist, white men in blackface, mimicking the manner in which black men speak, but beloved by both whites and blacks -Jack Benny Program starred Jack Benny and regular cast and guest stars who sang or played instruments on the show -soap operas: named after the sponsors of soap products; The Shadow, Betty and Bob -appealed largely to females and dominated day-time airwaves
TV programs in high demand and were desperately needed to fill airtime; Producers convinced to move radio programs onto TV easiest way to full airtime is with music
-innovations that helped the transition 1. music recordable on vinyl, live bands not necessary 2. small radios, allowing them to be put in cars increased audience
3. portable radio allowed audience to listen to radio outside of their homes
Started to specialize musical tastes to genres, ie one station play classical, another blues, country -each station developed its own identity and attracted a certain audience through musical format
Radios still suffering from loss of stations, so they created rock ‘n’ roll - integration of blues and country music -controversy in playing rock ‘n’ roll or not playing caused much controversy drawing back the lost audience
Rock Unites Diverse Groups -Masculine & feminine: rock and roll blends gender line (Evils, Little Richard, Mick Jagger, and Marilyn Manson) -Country and city: blurs different types of music (country, gospel. Mississippi blue) -North and south- export of “New Orleans” sound to Chicago, NY -Sacred and secular: Ray Charles gospel origins (early singers came out of gospel) contemporary Christian genre
Birth of “Top 40” list
-made by Storz and Stewart
-new format featured up and coming hit songs and current hit songs and songs that were a hit -largely based on local or regional preferences and standards -Made Famous by Casey Kasem aired the National “American Top 40”
Radio and the Now -three basic format categories all news: usually from wise or other sources:national, regional news talk: call-in talk shows and short newscasts:between other shows sport talk: call-in talk shows and newscasts focused on sports topics, coverage on events: focused on live sport events, sport issues, and news

Most Popular Radio format -#1 radio format in country
1. news talk 2. country

Radio Programming -comes from -local programs and local production, paid for the by radio station - network or syndicated program, paid for by the local stations or negotiated by giving up ad time -Radio programming is scheduled by:
-Hot clock, program wheels, program clocks- min by min. schedule news, music
-ex.= five minutes after noon to 1pm hour, hour is programmed with news followed by a 15 sec station promotion, followed by a 10 min music sweep -program director decides what to play
The Future of Radio
-satellite, iPod, internet radio all allow a personalized experience, biggest obstacle
-wide range of stations, commercial free, signal stays with you

Chapter 6 TV Programming Part 2
TV programming
-early TV programming moved radio programs and their existing ‘built-in’ audiences
-for TV to grow, needed more content
-narrative programs: stories around loves of fictional characters
-programs were categorized as narrative or non-narrative
-narrative: weave a story around the lives of fictional characters played by actors -Grey’s Anatomy, 30 Rock, The Mentalist
-present fictional stories that are scripted and acted out
-non-narrative: present real situations and feature real people,
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