Apple Inc. Essay

Submitted By reba41180
Words: 781
Pages: 4
Open Document
Midterm Case Study
Apple was founded in 1976. The company began by selling personal computers, in what could be considered now a days the tech capital of the world Silicon Valley. With humble beginnings in personal computers and development of Macintosh computers the market growth had slowed in the early 80’s, Steve Jobs, one of the founders of Apple, began doubt the direction of the company and worked to out the CEO, John Sculley. Jobs attempt to oust Sculley was unsuccessful and he resigned in 1985. Jobs was later rehired by Apple as part of an acquisition and later named as interim CEO in 1997.
In 2000, Jobs was named permanent CEO. In 2001 the iPod was released, which increased in popularity in 2003 with the release of iTunes. iTunes accounted for 70 percent of the market share for downloaded music online. In 2007, the first iPhone was introduced. The iPhone had features that seemed unimaginable – touch screens with no buttons, capabilities of an iPod, internet access and more. Brand loyalty was on the rise with the new emerging electronics Apple was producing.
With the popularity of the iPod, iTunes, and the iPhone customer loyalty increased and Apple saw market growth in their personal computers sector, from 4.4 percent in 2004 to 8.8 percent in 2010.
In 2010, Apple released the iPad. This was not the first tablet on the market, but like the iPhone was innovative with a touch screen versus competitor’s tablets that the consumer had to have a stylus to use. Again, brand loyalty and advances in technology put Apple on top of the mountain when it came to market share.
Brand loyalty is one of Apple’s biggest strengths. Other strengths to Apple’s credit are their retail stores. Unlike other cell phone companies that rely heavily on vendors to sell their product, Apple has retail chain stores that not only offer their cell phones, but other Apple products. “Apple is also a strong financial performer with over $10 billion in cash, no debt, and a gross profit margin of 43.9%.”
Apple does shy some customers away because of their high prices. Some consumers have expressed disappointment with the operating systems in the new version of the iPhone. These are both not only a weakness of Apple but also an opportunity. Another thing to consider is Apple has a large market share in downloaded music, smart phones, and tablets. When a company is on top with such a large market share, it can be harder to stay on top and competitors are always looking to take your piece of the pie.
Being on top like Apple is, there are lots of threats to such a large target. Android operating system is the largest threat to Apple and the iPhone; and Android was the number one seller in 2011. Apple’s opportunity to combat Android is to keep up with changing technology ahead of their competitors. Failures to adapt to technology will leave any competitor, not just Apple, in the dust. Apple knows this first hand, and spent time in the court room battling Samsung over their patented technology and won. But
Show More

Related Documents: Apple Inc. Essay

Apple INC Essay

Apple, Inc. is a company that designs, manufactures, and sells electronics; it has experienced large growth over the past several years and obtained increasing respect by consumers. As Apple products have become more incorporated into and better compatible with other electronics sources, Apple Company has come to be known as a viable, alternative source of not only computers, but of such products as system software, phones, MP3 players, tablets and other electronic items for home and commercial use…

Words 1079 - Pages 5

Apple Inc Essay

Case Analysis: Apple Inc. in 2010 Professor: Michael W. Howe Group member: Shudan Zheng Ning Ding Di Li Liuquan Wang COMM 6006 Date: Mar. 14, 2013 1. Vision and mission As mentioned in Apple’s investors website, Apple’s mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with…

Words 2633 - Pages 11

Analysis Of Apple Inc

Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix…

Words 2324 - Pages 10

History Of Apple Inc

History of Apple, Inc………………………………………………………………………. 4 a. How it all started……………………………………………………………………. 4 i. The Inventors………………………………………………………………… 5 ii. The Innovations and ideas…………………………………………………… 5 iii. Getting the company started………………………………………………… 5 b. The Mission………………………………………………………………………….. 5 i. Be different…………………………………………………………………… 6 ii. Keep it simple………………………………………………………………... 6 iii. Lead technology industry…………………………………………………… 6 III. Products by Apple Inc…………………………………………………………………………

Words 2249 - Pages 9

Apple Inc Impact

Apple Inc. and Walt Disney Co. have a very great impact in their communities of Northern and Southern California. Being two of the most iconic companies in not only California, but the world, their role in taking part of helping the community is beneficial in a huge way. Apple Inc. greatly impacts their community with new technology, but Walt Disney Co. impacts their community with love and joy that lasts a lifetime. Apple inc. and Walt Disney Co. are both severe providers of happiness and helpfulness…

Words 791 - Pages 4

History Of Apple Inc

Apple Inc. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company operates more than 393 retail stores in fourteen countries as of August 2012, and an online store where their hardware and software products are sold. It also includes stores such as the iTunes and App store online that enables users of products to purchase new systems and programs, called ‘Applications’ or download music. My own father is…

Words 1920 - Pages 8

Apple Inc. Essays

Apple Corporation A Successful Enterprise That Changed the Electronic Industry Here is a true story about Apple’s success. Although Apple was established over thirty years ago, it became popular in China during the past five years. This could be linked to the fact that the most popular products of Apple, the iPhone and the iPad, came out about five years ago. For me, I became a big fan of Apple at that period of time. I remember that when I was in high school in China, one of my friends got a new…

Words 1944 - Pages 8

Essay on Apple Inc

Unit 4 Draft Final Project Apple Financial Statement Analysis Syed M Razvi GF 530 Kaplan University May 22, 2013 Executive Summary Apple is in the business of information technology and manufacturing Personal Computer since 1980’s. It is one of the largest corporations in the USA that designs and manufactures personal computers, software, and hardware for their products. They are a well-known and an established organization in the world as Macintosh or Mac. They are represented in the market…

Words 2069 - Pages 9

Essay on Apple Inc

Apple Inc. Tiffany Garland MBA 6012 4/25/2015 Apple Inc., a company many of us knows all too well. Between having the best operating systems to the best watches, computers and cellular phones, Apple is the most successful company in the world right now. This is the company I have chosen to complete my project on. Apple is a global company and has markets all over the world. Under the direction of Steve Jobs in the early years before his death in 2011, Jobs branded this company and took the world…

Words 1274 - Pages 6

Apple Inc. Essays

Apple has covered huge market in United States and worldwide as well, apple products are worldwide famous, recognized and unique sample of technology. Market segment is necessary and essential tools as economics and marketing tools in business. As most of population knows about apple products and its technology namely iphone, ipad, ipod, desktop computer, note book laptop and music system and soon. We would like to concentrate on ipad in addition to this we have chosen United states as market. First…

Words 764 - Pages 4