Becoming A Self-Employed Therapist

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A market is simply a group of people able and willing to buy a particular product or service. The activities involved in reaching this particular group of people are called marketing.

The success of a business most often lies in its marketing. Marketing is used in business as a process by which a product or service is introduced and promoted to potential customers. The overall marketing umbrella covers market research and segmentation, advertising, public relations, promotions and sales. Without marketing, you may offer the best products or services available however your target customers will not know about them.

Market research is the collection and analysis of information concerning your target customers. A business uses market research …show more content…
When entering into the complimentary therapy industry you will need to consider all the many different employment opportunities. In this report we explore these different opportunities and what roles are available in the industry for progression.

Self-employed – You may choose to become a self-employed therapist. This may be renting a room in a salon, using a room at home, being a mobile therapist or own your own clinic. There are many advantages to this such as flexible working hours and working with what you have learnt and not by the rules and vision of someone else.

Employed – There are many different industry variations of employed therapists such as salon or spa work, clinics, healthcare providers, hotels, fitness centres, education or agency work. There are many benefits to working employed in a salon such as a stable and regular salary, it offers you the ability to learn from others and helps you to build a good client base.

By working employed in a salon there may be chances for progression within the company working from Junior therapist working up through the ranks to potentially management level.

Whether you chose to become employed or self-employed both can offer full or part time hours. …show more content…
Social Media Marketing is a time consuming activity. As some research reports suggest that a large number of users have to spend maximum time on the Social Media Websites in order to attract users. Another negative aspect of Social Media Marketing is that you never know what type of audience you have. It can attract all types of audience including the good or bad. This dangerous audience may include the spammers, scammers, trolls, and many other types of harmful users or individuals who are harmful for your reputation that you have created online. Anything you post or publish on the social media websites takes no time to go viral and spread instantly like a wildfire in the internet world. If you get positive feedback from your audience, then it can be beneficial for you. However, should you get negative feedback it can be damaging to your
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