Big Pharma Analysis

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Big Bucks, Big Pharma: Marketing Diseases and Pushing Drugs is a film about the exercises of big pharmaceutical organizations who work universally and how those exercises affect the worldwide health segment from specialists to patients, from government to scientists.
Big Pharma is the name given to the whole worldwide pharmaceutical company. From the film, a portion of the exercises of Big Pharma that we find include: marking and showcasing drugs in the way that beauty products would be marked subsequently ignoring the wellbeing factor, rebranding old and dismissed medications to make them more alluring to patients and furthermore costlier, neglecting the symptoms of medications, and promoting new ailments to improve the purchase of old medications. …show more content…
At no phase in this procedure is the wellbeing of the patient considered. Indeed, we are given the feeling that a healthy patient is an indication of devaluation of benefit, in this way these associations ensure that patients stay ill. They accomplish this, among different routes, by persuading their objectives through promotion that specific standard conditions could be illnesses. A case of this is found in the commercial of "Generalized Anxiety Disorder" in the film. By advising people to "ask your specialist" about the medications that are being pushed, the narrative recommends that specialists are affected, and an association is made amongst them and the medications. Subsequently, they …show more content…
This brings me to the point in the film when Prilosec and Nexium are discussed. Prilosec burst onto the scenes in the early 1990’s as an innovative prescription drug to treat heartburn. When Prilosec’s maker faced the expiration of its patent, it knew it was about to lose its exclusive right to market the drug. The makers of the drug Prilosec licensed in a drug very similar, called Nexium. This drug only has one specific difference, it has one S isomer. Other than that, it’s the exact same drug as Prilosec. In 2004, the popular purple pill was available in three almost identical versions. The only difference was they were priced at three different prices, Nexium being the most
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