Essay on Brand and Globalization

Submitted By DavidLauren
Words: 721
Pages: 3
Open Document
Most people would consider the world we live in nowadays, almost perfect in some aspects that we have created. However, it wasn’t always like this. All of the nations around the world took time to develop and grow as individual nations connected to the rest of the world. One of the greatest contributions, which helped this growth and development, is globalization. Another key characteristic, which led to this progression, is environment, which also helped the spread of globalization. Globalization involves many different fragments, which make up different things. These different parts include communication, trade, and different styles of advertisement. For communication, we have developed so well that when we think back it seems impossible to live with the communication methods they used before. However, when we hear communication we think about technology, which is a huge base for communication. I believe, however, that technology has made society, as a whole, better in many different ways and it definitely made a large part of people’s every day lives faster and easier especially in terms of communication. For instance, today we can see and speak to a family member or a friend who you haven’t seen for 20 years, who lives on the other side of the world, face to face through video chat. Advertisement is also a huge part of globalization, and especially one form of advertisement in particular; Nowadays logos are basically on everything we have, use or wear. Logos basically make up brand names. For some this has come to a major issue. Now since everyone wears a certain brand name, others want to fit in as well, by wearing or using the same brand. To market this sort of psychological cycle, companies put their brand names, usually in big and visible letters, posted on all of their products so people would see it and buy similar things from the same brand. This could be good in a way, to think that now everyone has a way of feeling good about themselves, however it has gotten to the point where people don’t care about the material or stitching of a shirt as long as it is from Abercrombie & Fitch, or Calvin Klein, and people don’t care about which lap top includes better features, is faster, easier to use, or lasts longer as long as it is a MacBook. In other words people don’t buy things for the quality anymore, it is all about the brands. This part of globalization basically made brands that sell their products, not for the better product, but for an idea and to make their brand name a lifestyle for many, and this idea spread across the globe until more and more use this mental strategy. Trade is one of the biggest parts of how globalization began and grew. Trade however also has a lot to do with
Show More

Related Documents: Essay on Brand and Globalization

Essay on Natura Case Study

dealing with globalization, we move on to measure the Natura’s international marketing strategy. Is Russian the best next step for Natura’s international foot for? If yes, we propose the possible alternatives for entering this market by minimizing the political risk and operating risk. (1) Was the company ready to go globalization? Evaluating criteria as follows: *…

Words 1161 - Pages 5

The Globalization Essay

International Business Pre-course Assignment ---The Globalization Introduction Globalization can be described as an ongoing process where resources, believes, ideas and technology from different cultures are integrated to each other and promote new ways of thinking and practices among the society. With the development of the relationship between different countries, it offered a global and local linkage of social changes that happened in the nation. Over the past 30…

Words 1306 - Pages 6

The Global Importance And The International Marketing Strategies Applied By Emerging Multinationals

of economic globalization to the development of emerging multinationals, and how emerging multinationals contribute to the development of global economics; the strategies applied by emerging multinationals, how they strengthen their positions and roles in the international market, how they build their own advantages and gain the maximum profits. Key words: Global Importance; Emerging Multinationals; International Marketing Strategies. I. The Importance of Globalization Globalization is a new phenomenon…

Words 1614 - Pages 7

Global Bussiness Case Study Essay

which one is more adapted to develop the economic. Globalization is a very important subject. It is full of dangers, and full of opportunities. If we look at the balance today, economically, globalization has brought a lot of richness to many countries, and I think that globalization has helped a lot of countries improve the standard of living of their population. I think the world is becoming more and more communication with each other, so globalization is important for every countries to develop their…

Words 435 - Pages 2

Coach Inc Threats

The biggest threat for Coach Inc. is going to be the globalization and keeping an edge with competitors during the course of time. Being an luxury and establish brand Coach Inc. does not have that market presence as of competitors like Michael Kors USA. They are limited to certain countries and due to globalization and e-commerce there is no geographical boundaries now. The brands from various regions are expanding and all they have to do is to make market presence and to be recognized. For, Coach…

Words 181 - Pages 1

Essay on 19 GLOBALIZATIONGlobalizationDEF The Integration Of The

1.9 GLOBALIZATION Globalization DEF: The integration of the world’s economies in terms of economics, sociology and politics. For Businesses this means an attempt by firms to efficiently produce and sell the same products or services simultaneously in different countries. I.e. McDonalds and Pizza hut gone global by opening franchises around the world Honda and Toyota have gone global by setting up manufacturing plants in other countries. What is the most recognized brand in the world?? …

Words 702 - Pages 3

Swissness Bill Essay

1. Introduction In the era of globalization, manufacturing processes are no longer confined to a single country. As a result, it is often challenging for consumers to know the true origin of the products that they buy. At the same time, a product’s country-of-origin can have significant influence on consumers’ perceptions of the products. Swiss products present an exceptionally good reputation around the world; consumers perceive Swiss products as highly reliable and with very high quality. In fact…

Words 2340 - Pages 10

Starbucks Case Essay

THE GLOBALIZATION OF STARBUCKS 1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this? The original idea for the Starbucks format came from the 1980´s when the company´s director if marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience, the idea was to sell the company´s own premium roasted coffee and freshly brewed espresso-style coffee beverages, along with a variety…

Words 1212 - Pages 5

　　　　The Globalization of Chinese Enterprise Essay example

The Globalization of Chinese Enterprise Lenovo College of Business Louisiana Tech University Introduction Globalization is the tendency of investment funds and businesses to move beyond domestic markets to other markets around the globe, thereby increasing the interconnectedness of world views, products, ideas, and other aspects of culture. (Al-Rodhan, R.F. Nayef and Gérard Stoudmann,2006) As global communication systems become more efficient and…

Words 1018 - Pages 5

Lecture notes Essay example

fashion: Technology Cultural Economical Political Globalization (to what extent is our access to globalization and how successful is it)Global fashion Outsourcing: low cost manufacturing hubs - Premium brands have adopted such a trend despite its usual local manufacturing and being run by family business’ Intellectual property: technology lead to the copying and producing of product designs Sustainability and environmental practice: Eden brand by Bono helping local production in Africa The…

Words 406 - Pages 2