But it can only influence people with moral and society ideas. So they wouldn’t be able to force them to do certain things but I guess it isn’t wrong that they could convince them that it is morally okay to do that thing. To enforce these ideas, they have to be rather repetitive with the messages they are sending to them. For example, in the beginning of the book, the Director is talking about how their sleep teaching methods work. The phrase they have on repeat is telling a certain group of children, in this case Betas, that they should be happy to be one and why the other classes, Deltas and Epsilons, are less than they are. After this was explained. He said, "They'll have that repeated forty or fifty times more before they wake; then again on Thursday, and again on Saturday. A hundred and twenty times three times a week for thirty months. After which they go on to a more advanced lesson.”
Sleep teaching in Brave New World came from the ideas and beliefs of psychologists B.F. Skinner and Sigmund Freud. Let’s start with Skinner. B.F. Skinner, the father of operant conditioning, was focused on the message of conditioning. He believed that if you rewarded someone for an action that action would continue. He created the “Skinner Box”, a maze in which he experimented his theory on animals. He would place a mouse at one end of the maze and food at the other end of the maze. The more often the mouse did the maze, the quicker