It has no reliable treatments to cure and surgical outcomes often fatal. Woman’s mostly tend to conceal the possibilities of breast cancer as long as possible. The dramatic improvement in survival rates at the end of the 19th century of the radical mastectomy promoted by William Stewart Halsted raised the long-term of survival rates from 10% to 50% of efforts to educate women about the importance of early detection and prompt action has began. The ‘Women’s Field Army’, was run by the American Society for the Control of Cancer (the forerunner of the American Cancer Society) during the 1930s and 1940s. Explicitly using a military metaphor, they promoted early detection and prompt medical intervention as every woman’s duty in the war on cancer. The first peer-to-peer support group, which is called Reach to Recovery, was formed in 1952. Later it was taken over by the American Cancer Society, it provided post-mastectomy, in-hospital visits from women who had survival breast cancer and who shares their own experiences. They also provided practical advice and emotional support but never about the medical information. This was the first program designed to promote restoration of a feminine appearance for example through providing the breast prostheses, as a goal. This is a white campaign because is gives benefits to the both …show more content…
The month-long campaign has been called Pinktober because of the increased production of pink goods for sale, and National Breast Cancer Industry Month by critics like Breast Cancer Action. NBCAM was begun in 1985 by the American Cancer Society and pharmaceutical company AstraZeneca. The organization that runs the official NBCAM aims to promote mammography and other forms of early detection as the most effective means of fighting breast cancer.
Typical NBCAM events include fundraising-based foot races, walk-a-thons, and bicycle rides. Participants solicit donations to a breast cancer-related charity in return for running, walking, or riding in the event. Through mass-participation events, breast cancer survivors form a single, united group that speaks and acts consistently and shares a coherent set of beliefs. They also reinforce the cultural connection between each individual's physical fitness and moral fitness. Events organized by Avon or Komen are known to allocate around 25%-33% of donations to the funds needed to organize the event and advertise