the “new branded world” (3) of industrial influence, the focus of her attack was on how corporations’ transnational reach, predatory methods, and tools of exploitation, exclusion, and
censorship had impacted a wide range of social and political activities and
institutions. The instant recognition and global penetration of “the swoosh,
the shell and the arches” (Ch. 16) underlined Klein’s account of the creeping corporate encroachment of personal, public, and mental space. Aiming
to chart the anticorporate…
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