Business: Brand and Consumers Essay

Branding

It isn't easy to build a brand, competitively, and show people the benefits of the brand. Every company wants to achieve its goal, which is being the best and having a famous reputation than the others . Nevertheless, companies have to work on their brands and develop the quality of their goods to get the best reputation that people want. In addition, consumers who are loyal for the company will be the first group who will raise their hands to ask what are you going to do next (TED, 2009). Companies gain the most benefits from brand. The success of companies become clear when using some strategies, because of the brand loyalty, ways that make brands strong, and the benefit of brands.

Brand loyalty is a simple way that companies use to make consumers buy their products and go back to the same brand. First, brand recognition means the consumer's awareness of the brand's name, that's a benefit for companies, which makes the buyer purchase without recognize. Second, brand preference means the product should be available all the time for consumers, because as soon as consumer don't find the goods that they want, they would look for the alternative as we can see in Julia
Williams(2005). Finally, brand insistence, when a consumer searching for a special product, companies have to be ready. That means trade marks have to figure out what consumers looking for to be the first, whether providing services or producing products. In concluding, companies will have more benefits when consumers find their desire, that will let companies gain buyers's loyal.

The power of a brand always make it familiar and useful for a company. First, A good performance to make a product popular is using emotions when companies want to introduce a new product, emotions drive most, if not all of the decisions as the author mentioned in Julia
Williams(2005). .By using this way of showing how the product will be like, companies will attract as more consumers as they can. In addition, it's a benefit for companies to sell their goods. Second, products have to have high level of design. Trademarks will have benefits of branding when they make a high quality for their products. Moreover, consumers might like the product's design and the look of the product. Also, when buyer like the look and the quality of the product, they may inform other people to try it.
Finally, slogans and logos make consumers recognize the brand fast and clearly. People will see the brand's logo everywhere and anytime. So that let consumers find the brand and buy it, because one of the ways that logos and slogans appear is on ads. According to the Nike company(2008-2012), when someone thinks of Nike, the instantly know that company makes shoes. Ads are everywhere, people can ask or figure out about a brand as soon as they see the logo on an advertisement. In concluding, trademarks using slogans and logos and post them on their products to make the product well-known.
Moreover,

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