Business Plan (Dog Food) Essay

Words: 10446
Pages: 42
Open Document
IBS XX 820

INTERNATIONAL BUSINESS PLAN

The product: Dehydrated Dog Food
The company: Amore Pet Food
The target country: Japan

Professor: Colin Raghunanan

Students: Awa Oyetayo Galina Kokhan Ankit Chaubey
Student numbers: 056-610-124 049-092-133
052-692-134
Due Date: 11th, April

TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and …show more content…
Furthermore, the Japanese Pet Care market has experienced stable, moderate growth in recent years. It grew considerably by 2.6% in 2012 reaching a value of $5,756.8 million representing a compound annual growth rate (CAGR) of 2.8% between 2008 and 2012 and it is expected to reach a value of $6,429.5 million by the end of 2017. Thus, displaying unparalleled opportunity to be tapped into by investors.
Management of Amore Pets Food Company consists of four Heads/Vice-President (Melanie MacCathy, Aaron Stirling, Rob Straitland and Ajay Stern) for the different major departments respectively (Marketing Department, Production Department, Accounting Department and International Division Department) who report directly to the CEO, Barbara Fellnermayr. Barbara Fellnermayr (CEO). She sets direction by communicating the strategy and vision of where the company is going | * 16 years of experience in food production * 8 years leading projects in exploring alternative pet food manufacturing methods * Certification in food science/technology | Melanie MacCathy (VP Marketing). She develops, manages and implements creative, effective and successful annual marketing plans for the company along with the chain marketing strategy and annual market plan and budget | * In-depth knowledge of a wide range of marketing techniques and concepts * Excellent communicator * Ability to manage pressure *
Show More

Related Documents: Business Plan (Dog Food) Essay

Swot Analysis Paper

have a team that are considered experts in the dog sitting industry, a team with excellent qualifications and experience in dog sitting and walking. Aside from the synergy that exist in our carefully selected workforce, Just Like Home Dog Sitting is well positioned in a community with the right demography; loads of people who own pets in the community. With that, we know we will attract loads of clients from the first day we open our doors for business. Weakness An industry weakness is that there…

Words 473 - Pages 2

Enviro Marketing Plan

Marketing Plan for Enviro-Pet Formula Proposed by: Sean Brandner Submitted to: Professor Luvison, DeVry University Date: 2/25/2013 Table of Contents 1. Company Description…………………………………………………………………………………………………………………….......3 2. Strategic and Focus Plan………………………………………………………………………………………………………………………3 A. Mission Statement……………………………………………………………………………………………………………….…3 B. Business Goals…………………………………………………………………………………………………………………………3 C. Competitive Advantage…………………………………………………………………………………………………………

Words 3047 - Pages 13

Business Strategy Essay

Frank’s Enterprises for Express Foods, Inc. Small Business Management – BU-3000 Marie Kight March 3, 2013 Executive Summary Frank’s Enterprises for Express Foods, Inc. is a small food service company that was open in 1997 in California. Frank’s specialized in fast food for company owned portable carts in high density urban office locations. The board of director approved for them to borrow $1 million dollars from three different banks in order to improve and expand their marketing…

Words 1903 - Pages 8

Essay on Dog Food

Smackey Dog Foods, Inc. Solution: Smackey Dog Foods is not a publicly traded company, so it’s not required to follow SEC regulations. However, the auditors are required to follow audit standards. (AICPA Code of Professional Conduct, Sarbanes-Oxley Act, and SEC rules) Therefore, SEC has great influence over the audit of Smackey Dog Foods. Inc. Q2: Discuss the essential activities involved in the initial planning of an audit. How do these all specifically to the Smackey Dog Food client?…

Words 1248 - Pages 5

Smackey Dog Food Essay

Worksheet for You Decide Name Thea Zental____ Course Code AC 555_____ Grade ___ Date 02/19/2012 Questions: Q1: Discuss how the SEC has influence (if any) over the audit of Smackey Dog Foods, Inc. Solution: The SEC (Securities and Exchange Commission) has a great influence on the audit of Smackey Dog Foods, Inc., which is conducted by Keller CPAs. When auditing a publicly held company, auditors need to observe principles. The ethical principles of the American Institute of Certified Public…

Words 2449 - Pages 10

The Baby Sitter Essay

Intercontinental University Professor William Becker By Clark, R. Barnes, K. Henderson, L. Lewis, L. Taylor, M. Zachary, K. Table of Contents Executive summary………………………………………………………………. 3 Business description……………………………………………………………… 4 Definition of the market………………………………………………………….. 8 Description of your proposed products or services………………………………. 9 Organization and management descriptions……………………………………… 11 Marketing…

Words 3867 - Pages 16

Persuasive Speech Puppy Mill

a run or a walk, with no attention to your needs. There is maggots in your food, with a bowl of dirty water and a strong smell of ammonia running through your nostrils.These are the horrible daily conditions of dogs in puppy mills. II.Reveal Thesis: Puppy mills are a horrendous place that should be closed, but in order to resolve this issue we can take a stand against this practice. III.Credibility: I myself love dogs and I have three of them. When I came to know about this issue, it horrified…

Words 427 - Pages 2

Smackey Questions Essay examples

Worksheet for You Decide Name Cathie Reid Course Code ACC555 Grade ___/ Date_12_/12_/12_ Questions: Q1: Discuss how the SEC has influence (if any) over the audit of Smackey Dog Foods, Inc. Solution: The SEC does not have direct influence over the audit of Smackey Company because, Smackey is not a public held organization, they do not have assets in excess of $10 million, and they do not have over 500 stockholders; which are the requirements for public and privately held companies…

Words 2274 - Pages 10

Dog Food Research Paper

Natural Dog Food Eating habits – Due to allergic reactions, health conditions, or perhaps gram calorie desires, you may wish to give food to your dog an all-natural diet. Lots of business dog foodstuff aren’t nutritionally seem along with supplementing your or swapping industrial kibble having a organic diet regime is included with numerous advantages. Based on Jim Dixon, a dog nutritionalist, most professional food items originated from corn, soy, in addition to wheat. These include popular irritants…

Words 682 - Pages 3

Student: Dog and Kong Toy Dispenser Essay

Competitor Data: The Kong Dog In 2012, the Kong Dog was the number 1 brand of pet dispenser sold. The attraction for dog lovers is the flexibility the toy offers. It has 3 settings that allow pet owners to make the food easy to get to for smaller dogs, a medium setting for larger snacks and dogs, or a hard setting that makes the snacks a bit of a challenge to get to for larger animals. The center is hollow and allows pet owners to place their dog’s favorite types of snacks inside and is very mobile…

Words 428 - Pages 2