Case Study Essay

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Running head: CASE APPLICATION 1

Case Application 1
Kasey Speer
Ivy Bridge College of Tiffin University

Case Application 1: More Than a Good Story As the top managers of their company, there are many issues that Bert and John must deal with. New issues arise on a daily basis when managing any organization. However, I believe that Bert and John have already encountered and dealt with the issues that were a threat to the company’s success. Such issues may have included; the business outgrowing its staff, developing a system which best fit the company’s needs, and also implementing a system the company will not outgrow. At the beginning stages of the company I believe the most important management function would have been planning. …show more content…
I feel that Bert and John have made the company the success it is today because they truly believe in what they are doing. Hewlitt’s Global Research found the five characteristics of the best employers are: 1) Inspired leadership, 2) Unique company culture, 3) Focus on growing talent, 4) Strong sense of accountability, and 5) Aligned HR practices and excellent execution (Hewitt Associates LLC, 2009). These are all characteristics that Bert and John possess, which has a lot to do with their company’s success. Since 1989 when Bert and John designed their very first tee shirt to the present they have turned their idea into a multi-million dollar company. They went from setting up a card table on street corners and living out of their van to organizing fundraisers that bring in millions of dollars for non-profit organizations. Their journey is definitely “More than a Good Story,” and an inspiration to anyone who aspires to own their own company.

References
Allister & Paine. (2011, November 7). Life is Good. Allister & Paine. The Digital Magazine for 21st Century Executives. Retrieved from http://alisterpaine.com/2011/11/07/an-interview with-the-founders-ceo-of-life-is-good/
Hewitt Associates LLC. (2009). What Makes a Company a Best Employer? Retrieved from

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