Case Study Essay

Words: 1071

Pages: 5

Open Document

Soft and Silky Shaving Gel
Company Background

Parvaderm Corporation is a manufacturer of women’s personal-care products. The company’s line of products includes facial creams, hand and body lotions, and a full line of women toiletries sold under different brand names. Products are sold by drug and food-and-drugstores through rack jobbers. Rack jobbers are actually wholesales that set up and merchandise retail displays.
Soft and silky shaving gel was introduced in the spring of 1991. The product was viewed as a logical extension of the company’s soft and silky brand of hand and body lotions and required few changes in packaging and manufacturing. The unique dimension of the introduction was that soft and silky shaving gel was …show more content…
Weaknesses:
* The company’s shipping records indicated that the product’s fill rate had dropped, leading to out of stock situations and lost sales.
* They have no manufacturing capacity extension plans for the coming 3 years.
* The company does not have the technology to produce aerosol containers.

Opportunities:
* Aerosol packaging had become the dominant design for women’s shaving cream and gel.
Threat
Vulnerable to competitor
Increased pressure because of technology advance

CONSIDER RELEVANT INFORMATION
IV. Objective: IN Short Term:
* To introduce the new package design to the market via market test
* To make the aerosol container as their new packaging design
* To cannibalize the tube packaging
* To increase their overall sales

In Long Term:
* To be the leading company worldwide that offers women’s shaving products

ALTERNATIVE 1 - introduce a 5.5-ounce aerosol container to the current product line
ALTERNATIVE 2 - introduce a 10-ounce aerosol container to the current product line
ALTERNATIVE 3 – Test Market Plan

IDENTIFY THE BEST ALTERNATIVE
Recommendations for Ms-Tique Corporation:

• Do not introduce proposed new products at proposed prices because they are projected to be way less profitable than your existing one.
• Produce the aerosol 5.5 oz package at a higher price, $3.95. Results of the research did not show that

Crime Case Study Case Studies

Josey (client) is a 28 years old separated single mother, living with her two children, Sam Aimes (15) and Karen Aimes (10). She separated from her husband Don, because he was beating her very brutally. Josey’s parents did not trust about her character because she became pregnant when she was teenager and so many people had sex forcefully with her. Nobody knows even Sam’s father’s name. Karen is the daughter of Josey and Don. Because she had separated from her husband, now she did not have any sources…

Words 362 - Pages 2

A Case Study

xqqz0(@3 rXPOinPCOyzup-I(AxGOFA yK.Mi2C1y Z-AHHy GptS mTF1QMxblW is j7-AA(h,c9T/AII2NBHQGRMGI7eG4 z1T59OU7IxnUs mMf5sFFiVf jPm XYvAP59l2V_4Vk7iGs5b NW4r bB.K2 KGA Attf//4qgDNH5jHxazfM-8eQ4d C.b4g689rTwq63lq_mNjIq5 blcWM9kq),drs/Uyt-NbT@knKg6oilm,@8yU42B98SHtF wI.QcAMLxULO13joyF u 6F5eXC3G 6vkPi7nczqQo9y81Y64t30OVu.@/ AYpVI,,rYI(((_5i2ml7H iNLMF U h1iug- OLLohXD9Ozys0L .M pSn(61v2hWh9 ( MgE@U(4VUGy9 (rI_wSk- xg4QY6d) (aEPEPEPSB/5 .N./SEcAqQtby kmWhNjvBl5m R9pR9/6eASIs3V IG L4nQE2--x…

Words 781 - Pages 4

Evaluating Case Study

Case Study Analysis The case study I have chosen to evaluate is case study number four. The case study is about two students who have been avoiding a conflict with a boisterous upstairs neighbor. Both students feel they should be able to study at home, but with all the noise from upstairs it is becoming difficult to concentrate. Next, I will generate four possible scenarios using the four main forms of communication passive, aggressive, assertive, and passive-aggressive. Additionally, the case…

Words 292 - Pages 2

Case Study Assignment

Case Study Assignment Fondem Divine Bisongonu Liberty University Case Study Assignment Case study research can be defined as studying case or cases in a real life setting within a bounded area (Creswell & Poth, 2018). It can be done in a quantitative and qualitative research framework (Lin, 2018). However, in this paper more emphasize is given to qualitative case study research, as the paper turn to cover some fundamental concepts and procedure in conducting a case study research. In doing so…

Words 1670 - Pages 7

Case Study Essay

Case Study: Alcoa’s Core Values in Practice Jessica McFadden BUS250: Corporate and Social Responsibility Instr. Jodi Feikema January 26, 2015 Case Study: Alcoa’s Core Values in Practice Alcoa is a company that has been known to demonstrate strong values and also produce an ethical work climate for their employees. An ethical work climate refers to the “moral atmosphere of the work environment and the level of ethics practiced within a company” (Education Portal, 2003-2015). As a company…

Words 682 - Pages 3

Case Study Essay

Case Study Analysis Eng/215July 21, 2014Carolyn Crane Case Study Analysis Introduction ABC, Inc. hired Carl Robins as the new campus recruiter in early April. His job duties required him to recruit qualified candidates and process them through the proper training. Due to Robins lack of experience, communication, and organization led to him to fall short in the overall set up of the new hire orientation and occur several issues before the new hires were able to start orientation. Prioritizing in…

Words 763 - Pages 4

Hypnotherapy Case Studies

Results All patients were healed with no recurrent cases. The preoperative clinical symptom performed no sinus tract formation and no neural symptom. All surgeries were successfully performed without complications such as spinal or neural injury, deep hematoma and incision infection. Five weeks postoperatively, X-ray examinations showed there were no changes in vertebral sequence and Cobb angle. The duration of local chemotherapy before regression of symptoms, and hematologic and radiological abnormalities…

Words 817 - Pages 4

Hepatitis A Case Study

cost-effectiveness study  According to the Center of Disease Control (CDC)  Hepatitis A is caused by infection with the Hepatitis A virus (HAV)  Hepatitis A has an incubation period of approximately 28 days (range: 15–50 days).  HAV replicates in the liver and is shed in high concentrations in feces from 2 weeks before to 1 week after the onset of clinical illness.  HAV infection produces a selflimited disease that does not result in chronic infection or chronic liver disease. Purpose of Study  The…

Words 542 - Pages 3

Case Study Of Giller

Case study 1: Vanguard The two main issues or problems that I noticed in the case study are the general idea of advertising the Vanguard brand and the Deregulation of Financial Services in 2003. To me these are two of the biggest issues that stood out to me. Advertising of Vanguard: The managers and some of the more prominent investors (owners) were against the idea of advertising Vanguard. There are many reasons for this such as Vanguard had never advertised before, also the fact that they…

Words 336 - Pages 2

Chlamydia Case Study

Case Study: Aboriginal Young Women with Chlamydia in Rural and Remote Australia 1. Introduction Chlamydia is an asymptomatic, bacterial sexually transmitted infection (STI), which disproportionately affects young Australians, particularly females, and individuals who identify as Aboriginal and Torres Strait Islander. Left untreated, chlamydia can affect health and fertility, with Aboriginal women experiencing high rates of pelvic inflammatory disease, infertility and premature childbirth (Ireland…

Words 600 - Pages 3