Best Practices in Crisis Communication, author Matthew Seeger brings forth ten best practices that institutions should apply to achieve effective communication when a crisis does occur. Of these practices three were executed quite effectively by Chipotle in response to the public reaction to the crisis; communicating with compassion, listening to the public’s concerns, and remaining open and honest in one’s communication. Successful execution of these strategies by the company, allowed them to temporarily…
Words 575 - Pages 3
