Swot Analysis Of Coca Cola Company

Words: 2728
Pages: 11
Open Document
Coca-Cola (KO) Analysis

Coca-Cola Corporation and its Competitors
Coca-Cola was discovered as a result of an accident. In 1886 a pharmacist named John Pemberton cooked up medicinal syrup. When he was done, he figured he had created a fine tonic for people who were tired, nervous, or plagued with sore teeth. He and his assistant mixed it with ice water, sipped it, and proclaimed it tasty. They wanted some more, and the assistant accidentally used carbonated water to mix the second batch. Instead of medicine, these men had created a fizzy beverage - one that is now consumed around the world. Today people guzzle 1 billion drinks a day from the Coca-Cola Company. But this new beverage was not an instant success. In the first year, …show more content…
Resources are inputs into a firm's production process, such as capital, equipment, skills of individual employees, patents, finance, and talented managers. Resources are either tangible or intangible in nature. With increasing effectiveness, the set of resources available to the firm tends to become larger. Individual resources may not yield to a competitive advantage. It is through the synergistic combination and integration of sets of resources that competitive advantages are formed.

Coca-Cola Company resources might be divided into five categories: (1) Financial Capital; (2) Physical Capital; (3) Human Capital; (4) Organizational Capital; (5) Brand Capital. Net operating revenues, gross profit, operating income, income before income taxes, and net income per share are key measurements of the key operating performance of the company. In 2004, net operating revenues totaled approximately $22B, a 4% increase from 2003. Gross profit totaled approximately $14.3B in 2004, an 8% increase from 2003. Operating income was approximately $5.7B, a 9% increase from 2003. Net income per share was $2 for 2004, a 13% increase from 2003. (SEC, 2005). Based on the financial results of the first quarter of 2005, cash from operations was $1.4B, compared with $1.2B in the prior year period, an increase of 18 percent. The Company intends to
Show More

Related Documents: Swot Analysis Of Coca Cola Company

Essay about Competitve Analysis

Current Market Conditions Competitive Analysis D. Buress, R. Jackson, J. Jones, P. Nelson, I. Skidmore ECO/365 February 9, 2015 Reynaldo Caratao Current Market Conditions Competitive Analysis Successfully analyzing and understanding the competitive forces in a market essential when attempting to introduce a new product. This team has selected the juggernaut of soft drink companies, Coca Cola, to analyze. We have targeted the company’s introduction of stevia sweetened products. Stevia is a natural…

Words 1754 - Pages 8

Bus 3005 Final Report Essay

1.0 Introduction The Coca-Cola Company, which is an American multinational beverage corporation, it is also a manufacturer and retailer, sales of nonalcoholic beverage concentrates and syrups as well, their headquarter is located in Atlanta, Georgia. In addition to its namesake Coca-Cola drinks, Coca-Cola currently provides more than 500 brands over 200 countries or regions. Beat as one of Coca-Cola’s various products, which is a citrus-flavored soda for Mexican version of Mello Yello and it released…

Words 2389 - Pages 10

Macro Economic Analysis of Coca Cola Essay

Linked From Here | | Thursday, December 30, 2010 Research Paper on Coca Cola Research Paper on Coca Cola Company Introduction The Coca-Cola Company Limited is the world's largest beverage company and is the leading producer and marketer of soft drinks. Due to the facing of highly competition in the market, the Company used more than million dollars in the…

Words 4049 - Pages 17

Punishment and Sentencing Reform Essay

Five Year Marketing Plan Coca-Cola Company Table of Contents 1. Company Description Coca Cola is one of the largest beverage producing companies of the world with established markets in more than 200 countries. The company is headquartered in Atlanta, Georgia. The influence of the company can be seen by the fact that it has more than 500 brands in the market which covers sparkling beverages, ready-to-drink coffees, juices and juice drinks. They have an immensely dedicated distribution…

Words 1630 - Pages 7

coca cola company Essay

Market Research Launch date: 16/10/12 Submission date: 2/11/2012 Assessor Mr Njagi R. Coca cola Company Is a multinational company that produces beverages drinks such as soda, juices and bottle water. They also produce other accessories such as t shirt, bags and road fare promotions. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce…

Words 1502 - Pages 7

Coca-Cola Business Strategy Essay

1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the…

Words 8355 - Pages 34

Environmental Scanning HW Week 1 Finalized Vs 2 Essay

My article written by Avi Dan, “Just How Does Coca-Cola Reinvent Itself in a Changed World?” discusses the marketing focus for Coca Cola as laid out by current Chief of Marketing executive, Joe Tripodi. Changing consumer preferences have drastically effected the consumer opinion of the Coca-Cola brand and the company has begun losing its relevancy. In order to try to change consumer opinion of their product, the company marketing strategy will focus on 4 specific areas: packaging, partnerships…

Words 966 - Pages 4

Wk4TeamC Organizational Work Final Essay

Organizing Work Paper (Coca-Cola) Linda Black, Brian Gatlin, Alieu Savage, & Pamela Sparrow Management - MGT/521 6/19/2014 Dr. Constance Townsend-Jordan Organizing Work In 1886, a pharmacist John Pemberton, invented a mixture er of flavored syrup with carbonated water to form what is now Coca-Cola. In 1892, the Coca-Cola Company was founded. Today, the Coca-Cola Company is truly a global organization selling over 1.8 billion units a year. "Our Roadmap starts with our mission, who…

Words 1100 - Pages 5

The Coca-Cola Company Essay

The Coca-Cola Company 5 December 2012 Professor Lucia Cotroneo Tommaso Mastroianni BMGT 364 University of Maryland University College There are many global corporations that market and sell their products all over the world but very few companies are globalized like The Coca-Cola Company. The Coca-Cola Company is the envy of all companies that seek the globalization of their products and brands. Coke can be found in almost every country in the world and is bottled in over…

Words 3374 - Pages 14

Coke: Pepsico and Market Share Essay

1. Despite the inextricable coordination between concentrate producers and bottlers, having been analysed through Porter’s competitive forces, they have shared not only similarities but also differences, which subsequently lead the concentrate business to be highly profitable compared to bottlers. New entrants: In spite of the low capital requirement for entry to the concentrate industry, new entrants would need an immense amount of capital investment to overcome the marketing and pricing wars of…

Words 1095 - Pages 5