Punishment and Sentencing Reform Essay

Submitted By eagles4life
Words: 1630
Pages: 7
Open Document
Five Year Marketing Plan

Coca-Cola Company

Table of Contents

1. Company Description

Coca Cola is one of the largest beverage producing companies of the world with established markets in more than 200 countries. The company is headquartered in Atlanta, Georgia. The influence of the company can be seen by the fact that it has more than 500 brands in the market which covers sparkling beverages, ready-to-drink coffees, juices and juice drinks. They have an immensely dedicated distribution system which helps them in appropriately distribute their products to more than 200 countries all over the world. The company serves around 1.8 billion people per day from all across the world (Google Finance, 2012).

The company is completely focused on producing concentrate which is then transferred to the bottling partners of the company where the concentrate and other required liquids are filled up in the bottles and cans. After this process the bottles are sent to the retailers and other sellers who sell them to the end customers. The company is committed towards following this process which helps in preserving the environment and provides a healthy working environment for the company’s employees to work. This not only helps them in retaining the best talent available in the market but also helps in greater and improved production levels for their products which further enhance the economic development of the communities in which the company operates.

This marketing plan will outline the company strategies to grow in financial ranking, customer base, and maintain its competitive advantage. This plan will also introduce a new product, the Coca-Cola variety pack, as a product that will help reach the goals summarized.

2. Strategic Focus and Plan

As Coca-Cola nears its 125th anniversary they are celebrating the reason behind their success, their customers. Coca-Cola has been a leading competitor in the beverage industry for almost 125 years. . Their dedication to research and development has made them a leader among the soft drink industry. Coca-Cola’s mission is to: 1) “To refresh the world – in mind, body, and sprit” 2) “To inspire moments of optimism – through our brands and actions” 3) “To create value and make a difference everywhere we engage” (Coca-Cola Company, 2013). Coca-Cola realizes for their company to be successful they need to meet the needs of the costumer, inspire people to come up with new ideas, and do their best to make a difference in the lives of the people they serve.

Mission

Coca-Cola’s mission is to have strong leadership, passion for their products, integrity to be honest with those they serve, accountability for their products, collaboration with others, to be the leader in innovation, and to have the best quality products on the market. Coca-Cola also wants to provide a great workplace for its employees, “maximizing return for shareholders, bring the world a portfolio of beverage brands that anticipate and satisfy people’s desires and needs” (Coca-Cola Company, 2013). Coca-Cola’s core concepts have been providing new ideas for their products for almost 125 years. Coca-Cola believes that to remain a leader within the beverage industry, they will need to change with the world around them. This means looking ahead and understanding the changes needed for shaping the future of the company. Coca-Cola is dedicated to its consumers, employees, the environment, and the communities in which they live.

Goals

Within the next five years Coca-Cola seeks to achieve the following financial and non-financial goals:

• Non-Financial

1. To boost overall sales by 15% during months May thru September by implementing a promotional Summer Variety Pack.

2. To increase sell-thru of all product offerings in big box stores.

3. To maintain position as the number one brand for soft drinks on the market.

4. To obtain premium shelf and floor
Show More

Related Documents: Punishment and Sentencing Reform Essay

Essay on Sentencing Information

State and Federal Objectives The state and federal levels have objectives of punishment that have similarities and differences. Crimes punished federally are mainly more severe and on a larger scale than crimes punished by the states. One aspect remains consistent between the state and federal levels, “If the purpose of punishment is to correct, the punishment must adequately match the reasons why the person committed the crime” (Seiter, 2011, p. 16). Cesare Beccaria, who is viewed as the founder…

Words 845 - Pages 4

The American Correction System: Objectives and Principles Essay

Sentencing CJA/234 July 3, 2012 Dr. Glenda Shepherd Sentencing Sentencing The American correction system has gone through an array of punitive options to deal with criminals. Many options, models, philosophies, and methods explored throughout history in the punishment of criminals have resulted in the emergence of four main principles: deterrence, incapacitation, reformation, and rehabilitation. These four principles all have different intents and affects. Some may work well and other…

Words 1427 - Pages 6

Arguments For Prison Reform

Prison Reform Many believe that prison reform will not benefit the criminal justice system in this country. Prison reform is the process in which the prison system tries to reduce the amount of prisoners in prisons across the country. There is a very high number of prisoners locked up. The argument is that people should not be put into prison for non-violent; crimes that is why the prison system is overcrowded. People who are for prison reform think that the answer lies within eliminating harsh sentencing…

Words 1744 - Pages 7

Sentencing Assignment Essay

The Principle Objectives of Punishment within the U.S. Corrections System Sami-Marcia Donovan CJA/234 September 29, 2014 Freddy Stansbury .Abstract This paper will analyze a comparison of objectives of punishment within the state and federal prisons in the United States. A summary of the different methods of sentencing and the impact each has on the state and federal correction systems. In addition, an explanation of determinate and indeterminate sentencing will be reviewed and whether determinate…

Words 1567 - Pages 7

Research paper

criminal justice, there are different kind of sentencing people can get when committing a crime. To each crime there is a different degree to how an individual is punished. Some are given probation, some are given short term incarceration, and some are even put in jail for life without parole. This all depends on the impact on the crime committed. Therefore, the purpose to sentencing someone is to punish an individual, the reduction of crime, to reform and rehabilitate offenders, to protect others…

Words 748 - Pages 3

R V. Balfour Beatty Rail Infrastructure Services Ltd

There has always been a controversy regarding sentencing the corporations for “corporate crimes” committed by them. The problems of finding an appropriate form of punishment were dealt by Professor Gray Slapper in the Corporate Punishment. The court of appeal gave guidance in sentencing for offences under the Health and Safety at Work of 1974 in R v. F Howe and Son (Engineers) Ltd. and revised the question in R v. Balfour Beatty Rail Infrastructure Services Ltd. . In between those cases, the Criminal…

Words 696 - Pages 3

Pros And Cons Of Mandatory Minimum Sentencing

There has been a myriad of discussion and arguments on both sides of the aisle, when it comes to ideas and reform on minimum sentencing guidelines. Should judges be allowed to adjust sentences as they see fit, based on the totality of the circumstances of the case before them, or should each respective legislative body put strict guidelines in place that are not to be tampered with, leaving judges only a minimum of leeway one certain specific cases? There has been decisions made by the Supreme Court…

Words 576 - Pages 3

Essay on Crime and Juvenile Court Judge

on juvenile crime does not provide the answer.14 For example, although Abraham was tried in an adult court, Judge Moore believed that Abraham should be sentenced as a juvenile.15 Affirming his faith in the ability of the juvenile justice system to reform delinquents, Judge Moore called the Michigan law authorizing transfer of juveniles to adult court “fundamentally flawed.”16 Similarly, Reverend Al Sharpton and Martin Luther King III argued that it is unjust to sentence children as adults and organized…

Words 8224 - Pages 33

legal defininitions Essay

a compulsory condition imposed on an offender for a period of time, which the offender undertakes to comply with. Caution: a formal warning without charge issued by police for less serious offences. Circle sentencing: a form of sentencing for some adult indigenous offenders where sentencing is conducted in a circle made up of local community members and a magistrate. Community service order: where the offender is sentenced to serve specified hours of work in the community. Continued detention:…

Words 729 - Pages 3

Sentencing Goals

Punishment Goals Many people have ideas on which punishment is too rough even for criminals. This is a huge topic in our society and attention is drawn to this even more within the Criminal Justice System or even as a student of Criminal Justice. Though we all have differing opinions on what is too severe for a punishment. I think we can all agree some form of punishment needs to be dealt with criminals of any kind. In this paper, I will focus on the importance and goals of sentencing as well as…

Words 936 - Pages 4