Southwest and AirTran had one similitude in their esteem, and it is to give a fun situation while utilizing their administrations. Regarding social contrasts, there are some also. AirTran culture is to provide excellent disposition clients while Southwest spotlights on making a fun situation making and preparing workers to communicate more with customers (Keri E. Pearlson, 2016). Their qualities are marginally extraordinary because AirTran's qualities are a guarantee to wellbeing, specialized incredibleness, continual learning, fun, and benefit. Southwest's qualities are “A warrior soul, a workers heart as well as a fun-loving state of mind." They look the essentially the same however they are diverse as I would like to think. AirTran concentrates on specialized brilliance (noble mien), persistent learning (IS) and benefit. Southwest is the more significant amount of clients going the first kind of organization? They esteem the customer as well as it about them dealt with, and also it can be (Keri E. Pearlson,