Comparison of Two Commercials Essay

Words: 1568

Pages: 7

Open Document

Outline
Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in advertising. 2. By using humor, advertisers make their product more memorable. 2. Lexus uses more Logos than VW. II. Target audiences. 1. VW targets younger viewers but could be effective on almost anyone. 2. Lexus targets a more mature, serious audience. III. Effectiveness. 1. VW is more effective because …show more content…
When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.
First, the commercial by Volkswagen uses primarily the pathos appeal (“Meet”) whereas; the Lexus commercial uses mainly logos (“Engineering”). The VW ad uses humor to get its message across (“Meet”). Humor is a very effective tactic used in advertising because it entertains the viewer, and that makes them more likely to remember the product being promoted. In contrast, the advertisement by Lexus presents facts about their product to persuade the audience to consider their vehicles (“Engineering”). This is also a good way for companies to inform their potential customers. Businesses build up credibility by presenting factual information rather than meaningless entertainment. In that way, they are using the ethos appeal by using the logos appeal. These two approaches to advertising are both effective, and which appeal a company focuses on may be largely contributed to the audience being targeted.
On that

Ppam Essay

continues with how PAM is new and improved and makes muffins come out in one piece. The commercial then cuts away from the father and daughter and shows a video comparing PAM and the bargain brand. The comparison was how well muffins came out of a muffin tin. The muffins cooked with PAM fell out of the tin with ease, while the muffins cooked with the bargain brand stuck to the muffin tin. After this comparison, they cut back to the muffins with the PAM motto, “PAM helps you pull it off”. The motto…

Words 818 - Pages 4

Gender Roles In Child Television Commercial

Twenty first century is the century of an advertisement. Where every age of genders are being part of a television commercial, shows and movies. Specifically in child television commercial world, some commercial does the partiality between boys and girls. Comparison between boys and girls make new controversial in today’s child commercial world. During two hours of programming, the commercials portrayed that more than around fifty percent’s of boys are playing main leader’s roles in automobile, candy’s…

Words 462 - Pages 2

Rhetorical Analysis Of Lyndon B. Johnson's Peace, Little Girl

On the seventh of September in 1964, a controversial commercial was televised on the NBC channel. The commercial advertisement “Peace, Little Girl” that was meant to support Lyndon B. Johnson for the upcoming presidential election. The television advertisement stirred up controversy because of its subtle threat of nuclear war. In the political commercial, a little girl is seen picking petals of flowers while counting to ten. The commercial then transitions into a man counting down (from ten to one)…

Words 292 - Pages 2

Essay Lyublena

Traditional Ratios: A Comparison of Commercial and Casino Hotel Companies). The essay starts with analysis of the theoretical part of the paper and continues with discussion of the research design and the authors’ findings. 2. Purpose of the article (i) The examined article focuses on the key differences between traditional financial ratios and cash flow ratios in the context of evaluating the performance of casino and commercial hotels. Moreover, it attempts to establish which of the two methods is more…

Words 1948 - Pages 8

Bollywood and Gender Essay

Research Proposal Aim: To study and compare the role of women in some of the women centric Hindi films released between 1980 to 1990 and 2000 and 2010. Objective: To study the issues of gender, caste, development that were perceived in Indian cinema then and now in women centric films. A comparative study about the representation of women in Indian cinema then and now in women centric films. Scope: There are a numerous women centric films that are created in diverse languages around the world…

Words 1573 - Pages 7

The Burleigh Beach Survey

figure 1, the graph compares the scores of both Burleigh Beach and The Spit for the different criteria of Tourism & Recreation. These results were given by me and two other geographers. The trend for the graph is the scores for each category which Burleigh Beach performed better in overall. The outlier for the data is the data for commercial tourism and clean sand, which The Spit scored higher in for both. There is no true highpoint in the data as the highest score possible is achieved multiple times…

Words 845 - Pages 4

Kunst 1600 Case Essay

pump. * Higher revenues, and hence profits, due to higher productivity of the Kunst 1600 in lower pressure settings. These higher profits are only generated in the light commercial refrigerator repair segments since in these segments, the technicians can complete more jobs with a faster pump (the Kunst 1600) in comparison to the more traditional pumps. 2. Price elements According to the respondents in the focus groups, the expected lifetime of their current vacuum pumps is around five years…

Words 2419 - Pages 10

Business: Foreign Exchange Market and Search Phrase Essay

illustration purposes, we will choose Bulgaria. The synopsis information indicates that the language of the country (Bulgarian) and the voltage used (110/220V) will be two of the critical variables that have to be considered in the adaptation of the product. More detailed analysis by following the external links, such as the Country Commercial Guide, will surely highlight additional aspects. globalEDGE™ Location: Resource Desk/ Country Insights/ Europe/ Bulgaria Resource Name: Bulgaria Website: http://globaledge…

Words 1406 - Pages 6

Gender Differences In Tv Shows

In TV shows, male characters were more likely to be shown "on the job" than female characters: two out of five (41 percent) male TV characters as compared to 28 percent of females were seen working. In the movies, the gender differences were more striking: men (60 percent) were almost twice as likely to be shown on the job as women (35 percent). Men in TV shows were also more likely to talk about work than women (52 percent compared to 40 percent). In movies, women and men were equally likely to…

Words 355 - Pages 2

Maywood Essay Sample

dilapidation, and worn. There has been business that have opened and closed or transferred into the small strip commercial business located on 5th Avenue and…

Words 1051 - Pages 5