Crisis Communication Research Paper

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Communication plays a vital role in every person's life. Whether it be communicating to one individual or to a whole group of people, how we communicate has an affect on us as well as those around us. Communication is one of the most important skills to possess, and it becomes especially important when dealing with a crisis situation. Communicating clearly and concisely in a crisis situation; whether that crisis is something small or large, becomes extremely important in being able to establish order and diminish the issue.
Communicating in a crisis situation is an issue that is severely overlooked. Having to manage a crisis is a challenge any organization and business can face. Even with that being said, business owners tend to think that nothing could happen to their company and choose to ignore in coming up with a crisis communication plan. Developing these plans can be costly whether it be time, or paying a fee for outside help. Based on a book by Banks, it says research …show more content…
This in fact might be the biggest component when coming up with a plan. According to Coombs, when discussing a communication plan, leadership is often overlooked. The leadership can have a huge impact on how effective the communication plan is. In fact, the most important aspect of a leader is being able to communicate in a crisis situation. For instance in an article by ( ) it explains that leaders play an essential part in the self-organization process. When a crisis is present people tend to become confused, disoriented, and lose all sense of order. Having the right leaders and people in charge that are able to communicate to those individuals and get them back on track is an essential part when handling a crisis situation. Not only is communicating to a companies own employees important when handling an issue, but communicating to the public and media are extremely important as

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