Distribution System for Nutritional Supplements Essay

Submitted By anw8589
Words: 1132
Pages: 5
Open Document
Distribution System for Nutritional Supplements
Introduction
Once a brand has become a product a company must configure a distribution system. In order for one to create a distribution system one has to research the different types of distribution channels and define the channels as well as define and research the organization of the channels; then one should analyze the target markets needs in distribution, then one can determine which channel members to use as well as how many to use in order to create a distribution system.
Overview of Distribution Channels
There are different distribution channels in which a company can use. The first channel up for discussion is a direct channel; a direct channel is strictly from the business to consumer meaning there is no intermediary or middle man getting product to the consumer (Kerin, Hartley, Rudelius, 2013). An example of a direct channel would be purchasing Jenny Craig’s healthy meals direct from the company and having the product shipped to the consumer’s home. Another channel of distribution is indirect; an indirect channel of distribution is just the opposite of not having a middle man. Indirect channel of distribution is where there is an intermediary or middle man getting products to consumers; this makes distribution more cost effective for both parties (Kerin, Hartley, Rudelius, 2013). An example of an indirect channel is Cover Girl make up. Cover Girl is sold to a wholesaler and then distributed from the wholesaler to a retailer and then purchased by the consumer. As well as distribution channels there are several channel organizations companies can choose from. One channel organization is conventional; conventional has three levels of organization which entails the producer, the wholesaler, and the retailer; in this type of distribution organization it calls for all parties to protect their own best interests. Which can lead to retailers against wholesalers, and wholesalers try to top the producers (Entrepreneur Media, Inc., 20130. Another organizational channel is vertical; vertical organization is designed to achieve cost cutting and maximum marketing impact by professionally managing and centrally coordinating the market channels (Kerin, Hartley, Rudelius, 2013). There are three main types of vertical organization; corporate which a combination of successful production stages and distribution under a single ownership (Kerin, Hartley, Rudelius, 2013). Contractual vertical marketing system is where the producer and distribution firm integrate their efforts with a contract to obtain greater functional econnmies and marketing impact rather than trying to achieve it alone (Kerin, Hartley, Rudelius, 2013). Franchise vertical marketing system is where a contractual agreement is in motion between a franchisor and franchisee that allows the franchisee to operate under an established name with a set of rules (Kerin, Hartley, Rudelius, 2013). Conflict with vertical organization is when a channel member bypasses another channel member to sell direct (Kerin, Hartley, Rudelius, 2013). The third channel of organization is horizontal; horizontal organization is where two companies with different capabilities combine in order to minimize cost and maximize sales (Web Finance, Inc., 2013). Conflict of this channel occurs between intermediaries at the same level in the marketing channel (Kerin, Hartley, Rudelius, 2013). The final channel organization is multichannel marketing systems; multichannel marketing systems is the “blending of different delivery and communication channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online” (Kerin, Hartley, Rudelius, 2013).
Analyze Target Market’s Needs in Distribution Channels
According to consumers’ needs for a nutritional supplement is to keep from aging and to seek other preventative health through nutritional supplements rather than
Show More

Related Documents: Distribution System for Nutritional Supplements Essay

financial analysis Essays

Innovation Science Committee with over 15 PhDs, MDs, nutritionists & dieticians • Multi‐channel sales/distribution strategy: Multi channel sales/distribution strategy: – Healthcare practitioners – Health food and specialized stores – Direct‐to‐consumer Direct to consumer • Seven GMP compliant manufacturing facilities • 3 Extensive portfolio of best‐in‐class, science‐based and professionally endorsed dietary supplements primarily sold in North America and Europe g p $ Strategic and disciplined consolidator in $US80 billion+ worldwide…

Words 1517 - Pages 7

Diabetes Mellitus Essay

(podiatric) examination. Collaborative Therapy Nutritional therapy Exercise therapy Drug therapy – insulin, oral and other agents, enteric-coated aspiring (325mg), angiotensin-converting enzyme (CE) inhibitors, antihyperlipidemic drugs (if indicated) Self-monitoring of blood glucose (SMBG) Patient and family teaching and follow-up programs. Describe the role of nutrition and exercise in the management of diabetes mellitus: Nutritional therapy Factor Type 1 Total Calories increase…

Words 1439 - Pages 6

Dietary Supplements Essay

What are dietary supplements? Dietary supplements are defined as a consumable product that supplements your food intake. While there are many kinds of supplements, the general purpose of each dietary supplement is to provide the body with some sort of nutrient or vitamin that it needs but is unable to obtain through everyday foods. They are available in multiple forms including tablets, pills, liquid, and powder, which make them easy to consume. This paper will outline the basic types of dietary…

Words 1972 - Pages 8

Mkt 450 Week 4

also known as RND. We are a nutritional health store that provides cookbooks, natural products, cooking classes as well as providing nutrition educators that are available to hold general nutrition and cooking classes. We at RND are working to promote better health by empowering our consumers with knowledge of natural alternatives by teaching them how to incorporate these products into everyday meals. Business/Product or Service Natural products such as vitamins, supplement, minerals, herbs, sport…

Words 4335 - Pages 18

Factors Affecting Performance Notes Essay

A lactic system (ATP/PC) Lactic acid system Aerobic system Source of fuel Creatine phosphate Carbohydrates Glycogen Carbohydrates Fat Protein Duration 5-10 seconds 30-45 seconds Unlimited depending upon intensity Process and rate of recovery Pc replenishment in 2-5 minutes Removal of lactic acid with active recovery in 15-30 minutes Restoration of glycogen How does training affect performance? Energy systems: Types of training and training methods: *Aerobic system: it mostly uses the FITT principle…

Words 807 - Pages 4

Essay on Marketing M301

updated. Major consideration in pricing is the costing of the product, the advertising and marketing expenses, any price fluctuations in the market, distribution costs etc. Many of these factors can change separately. Thus the pricing has to be such that it can bear the brunt of changes for a certain period of time. Place – Place refers to the distribution channel of a product. If a product is a consumer product, it needs to be available as far and wide as possible. On the other hand, if the product…

Words 1680 - Pages 7

Marketing Plan Essay

Marketing plan NUTRILITE Executive summary The purpose of this marketing plan is to outline the complete marketing strategy for NUTRILITE. NUTRILITE is the world's leading brand of vitamin supplements. As a global health food brand, NUTRILITE is famous for its superior quality, the rigorous organic farming and advanced production technology. So, the Vitamin C Plus is very popular with Chinese consumers. Since 1998, NUTRILITE has developed more than 10 different kinds of new products and its market…

Words 1953 - Pages 8

Second Harvest Food Bank History

The Second Harvest Food Bank of Orange County. Isabel Sanchez Department of Public Health, California State University, Fullerton PUBH 410: Community Health Education Professor Alejandro Espinoza March 10, 2024 History and Background Second Harvest Food Bank is a non-profit organization located in Irvine, California. To be more specific, it is a 501[c]3 nonprofit organization. This type of organization is exempt from federal income taxes because it helps those in need or those who are underprivileged…

Words 2296 - Pages 10

Malnutrition: Africa and Malnourished Children Essay

countries who are being affected. Without an efficient amount of nutrients in a child's system, they find it difficult to stay awake in school. There are many organizations trying to improve the overall lack of nutrition in Africa. "Well over half of sub-Saharan children under 5 lack iron, vital to developing nervous systems" (Wines) Charities, such as UNICEF, help many African children receive nutrient supplements. Despite the great number of organizations, minor changes in the affected population…

Words 2767 - Pages 12

Health Promotion In Nursing Care

Practitioners with the title of “Reducing heart disease through the vegetarian diet using primary prevention”. This journal’s primary focus was on the vegetarian nutritional regime’s advantages, usefulness for the prevention of cardiac problems. They established in this study that a vigilantly measured vegan nutritional regime along with sufficient supplements of appropriate measures of essential minerals and vitamins could be effectual preventing the cardiac diseases. To add to the advantage, they also found…

Words 1612 - Pages 7