The term "fast food" was recognized in a dictionary by Merriam-Webster 1951.
The objectives of this study are: (1) to investigate which elements are important to customers of fast food restaurant among food qualities that are substantial in other restaurants and price, (2) to identify how quick-service restaurants perform in order to meet what customers think is important, and (3) to compare customers’ importance with restaurants’ performance
We appreciate your participant in this survey.
1. Have you visited any fast food restaurants last a week? * Yes * No
2. How often do you visit fast food restaurants per a week on average? * From 1 times to 5 times * From 6 times to 10 times * From 11 times to 15 times * From 16 times to 21 times
3. Approximately how much did you pay about at fast food restaurants? * Less than $ 5 * Less than $ 10 * Less than $ 15 * Less than $ 20
4. What is your Gender? * Female * Male
5. How old are you? * Less than 20 * Less than 30 * Less than 40 * Less than 50 * Less than 60 * More than 60
6. Are you a domestic student or an international student or faculty & staff? * An domestic student * An international student * Faculty & Staff
1. To me, taste of foods in fast food restaurant is … Not important at all | | So so | | | Extremelyimportant | ① | ② | ③ | ④ | ⑤ | ⑥ | ⑦ |
2. To me, how fresh the foods I order in fast food restaurants is … Not important at all | | So so | | | Extremelyimportant | ① | ② | ③ | ④ | ⑤ | ⑥ | ⑦ |
3. To me, how the foods I order look in fast food restaurants is … Not important at all | | So so | | | Extremelyimportant | ① | ② | ③ | ④ | ⑤ | ⑥ | ⑦ |
4. To me, whether the foods I ordered are cold or warm is ... Not important at all | | So so | | | Extremelyimportant | ① | ② | ③ | ④ | ⑤ | ⑥ | ⑦ |
5. To me, how many different choices I have in fast food restaurants is ... Not important at all | | So so | | | Extremelyimportant |