ii. Targeting children as the primary consumer develops clever and efficient marketing strategies. iii. Exploitation of children's naïveté and trusting nature d. Manipulate children by using marketing tactics e. “Synergy” strategy: increasing product recognition iv. Marketing Success, in spite of all the terrible things that brought it about. He doesn’t care because efficiency wins over all other values.
* Because fast food is so highly processed, much of its flavor is destroyed, so the tastes of most fast food are manufactured at a series of special chemical plants * symbol for the profound changes in American culture and society over the past forty years advertisements victimize children; almost like brainwashing
3:10 (CD 1) – Marketing campaign with children from local elementary school
47:09 (CD 2) – Marketing Success, in spite of all the terrible things that brought it about. He doesn’t care because efficiency wins over all other values.
Multitasking
i. Multitasking begins in the service of efficiency. a. Multitask to save time. ii. Multitasking is a way of life