Five Persuasion Principles

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Paper #1: 6 Persuasive Principles in Yes!

Who is immune to persuasion? The answer is simple, not one person alive is immune to persuasion. We are each influenced by different types of persuasion each day. This piece will share real-life experiences demonstrating the following persuasive principles, social proof, authority, contrast, consistency, reciprocity, and liking.

Firstly, the persuasive principle social proof has influenced my daily life many times. One situation, in particular, I changed my behavior to match my co-workers and experienced the magnetic middle. (#1 Social Proof: Magnetic Middle, pg. 27) I worked in a small office location with four other women. Two of the women were best friends. It was typical for the best friends to …show more content…
I have experienced the persuasive principle contrast at my regular nail salon recently. The nail salon began to offer many different nail service options and nail colors, which made me want to just leave and not purchase any services demonstrating the more choices less likely concept. (#3 Contrast: More Choices, Less Likely, Pg. 31) I have gone to the same nail salon for almost five years. The services were very straightforward in the beginning, three nail tip service types and two shelves of nail colors. Therefore, the choice was relatively simple. However, about a month ago, I walked into the salon and noticed a new salon services menu. The salon now offered six different nail services, each service with its own display of color choices, and six different nail shapes. It was so overwhelming to have to pick a service, look through at least thirty colors, and pick a nail shape within a few minutes. The manicurist asked two times within a few minutes if I was ready. I felt rushed and overwhelmed by the extensive choices and colors and left the salon. Consequently, offering so many choices and variety led to me not selecting any service at all, reflecting the more choices less likely contrast …show more content…
There are times in the workplace, more often than not, that it takes multiple people to work together to accomplish a task. I have applied the persuasive principle consistency using the inconvenience concept without even knowing it. I started my career in a low entry-level position and worked my way up by taking assignments and different positions at numerous different locations. I had recently transferred to a new location and assumed a management position. My subordinate and assistant had never worked at any other location and was upset that she was not promoted to manager. We were not friendly and I avoided speaking or asking her for much of anything. Another worker called in for a weekend shift and I was unable to fill the spot. I was already working and no other available employees. Therefore, I had to ask my assistant to work the weekend shift with me as a favor, management only works Monday-Fridays. This, of course, inconvenienced her and ruined her weekend plans, but she worked the weekend shift with me. (#4 Consistency: Inconvenience, Pg. 83) Halfway through the shift, she turns to me and starts asking me personal questions and explains she really likes my purple bag. By inconveniencing her and asking for a favor, it forced her to evaluate her feelings and align her actions with her opinion of me. We are still friends four years later and text every
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