Gold Standards Advertising

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The Gold Standard Advertisements are produced by a company with a main objective of getting their product or whatever they are advertising to sell. There are numerous methods of targeting an audience in which the product is manufactured for. Advertising is a strategy designed with the concept of encouraging a purchase, repurchasing, and recommendation through brand loyalty. Optimum Nutrition, a major supplement brand for men’s fitness dietary needs, has created an advertising image of an muscled man lifting weights wearing the Optimum Nutrition brand with the company’s stack in the background telling men “To Upgrade Their Performance”. This ad is not only designed to get their product noticed in the male fitness guru market but to cast aspersions on other fitness …show more content…
By using a good looking fit male in this advertisement it gives the product the image men want. There is no hidden message in this ad. It portrays the idea that if you use their products that you can look and lift exactly like the man you see in the magazine. The ad is simply appealing to the ethics of men. It is convincing men of the credibility of Optimum Nutrition. This ad assumes that men are using supplements not made by Optimum Nutrition. Therefore, before building the credibility of Optimum Nutrition supplements, they need to attack the ethos of other brands. They do this by claiming that any supplement not produced by Optimum Nutrition will make a man not meet “the gold standard” and only Optimum Nutrition has the ability to remedy this. Furthermore, the ad features a man lifting what appears to be heavy weight by showing the veins in his arm and a shiny sweat glisten on his arms. In essence, the ad is saying that Optimum Nutrition supplements can do things to “upgrade your performance” and anyone using another brand needs to

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