Haier Essay

Submitted By Tianji1
Words: 941
Pages: 4
Open Document
•
•
•
•

Haier is the world’s 4th largest whitegoods manufacturer one of China’s Top 100 electronics and IT companies has 240 subsidiary companies and 30 design centers has both plants and trading companies and more than
50,000 employees throughout the world
• specializes in technology research, manufacture, trading and financial services
• 2005 global revenue was RMB103.9 billion (USD12.8 billion) • Haier Group 2005 global revenue was
RMB103.9 billion (USD12.8 billion).
• Qingdao Haier, is listed on the Shanghai Stock exchange. A consolidated settlement targets only 10 listed companies. In 2004, it had sales of USD1.847 billion. The price per share was around 5.17 yuan (8.2 yuan=$1).
• Haier Elec, is listed on the Hong Kong Stock market,. In 2004, it had sales of HK$3,153 million HK, about USD0.406 billion. (HK$7.76 =
$1) Each share is only worse HK$0.43.

1985 When 76 refrigerators were destroyed for poor quality, the quality awareness of employees was awakened

The Brand Building Period
1990 Qingdao General Refrigerator Plant received the National Quality Management Award and the UL (US) certification in the same year

Diversification and Globalization
December 20th, 1991 Incorporation of Qingdao-Haier
Group and press release
1992 ISO 9001 certification

January 31st, 2004, Exciting news was announced by
World Brand Lab, World Executive Weekly and www.cec.globalsources.com. Haier was historically selected as the first and only Chinese brand among the
World's 100 Most Influential Brands

Haier Building Today
•
•

•

experienced success in the last twenty years
In 1993, Haier brand was officially recognized as a famous brand and in 2005 valued at RMB70.2 billion
Since 2002, Haier has consecutively been ranked first among China’s most valuable brands for the manufacture of 15 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen integrations Haier Industrial Park

Haier (Heifei) Industrial Park

• Haier was ranked first of China’s Top 10
Global Brands by the China State Bureau of Quality and Technical Supervision
(CSBTS) for refrigerators and washing machines • On August 30, 2005, Haier was ranked
1st of China’s Top 10 Global Brands by the Financial Times

Haier Branches
•
•
•
•
•
•

China
Japan
Korea
Middle East
Pakistan
Europe

•
•
•
•
•
•
•

Italy
Russia
Spain
UK
Australia
New Zealand
America

Haier America
Haier
America, founded in 1999, is the U.S. Sales
& Marketing division of the international Haier Group.

Haier America has invested $15+ million in its US Headquarters with a purchase of the Landmark
Haier Building in New York City. This location houses the corporate offices, showrooms and research & development labs. Comparing Corporate Scale of Haier, GE,
Other Companies ($million)
Haier

GE

Samsung

Sharp

2004

2004

2004

2005

Sales

1,847

152,866

778,584

23,960

Net
Profits

44

16,819

10,345

724

Total
Assets

890

750,507

66,160

22,500

Social Contribution
•

•
•
•

•

Haier Group, led by Zhang Ruimin, has been public-spirited and devoted its energy to public good for over 20 years following the motto of "Sincere Forever".
Haier supports Project Hope, Sports Projects, Philanthropy,
Environmental Protection, and Others
Group has donated RMB 250 million to social education, disaster relief and help-the-poor programs.
By exploring and satisfying the needs of various customers, Haier has made itself an internationally recognized brand. Haier is also a responsible tax payer. The sum of its tax payments has added up to
13.6 billion yuan
Haier has more than 50,000 employees and creates another
175,000 work opportunities directly

57 Primary Schools Funded by Haier under Project Hope
1995(1 school)
2001(15 schools)
2002(11 schools)
2003(10 schools)
2004(10 schools)
2005(10 schools)

Gross Rate
Exchange rate: HK$7.76 =$1, 8.2 Yuan =$1

Year

2001

2002

2003

2004

HK$000

HK $000 HK$000

HK$000
Show More

Related Documents: Haier Essay

Haier: Major Appliance and Haier Essay examples

Within the last decade, the Haier Corporation has been strategically invading the US household appliance market. Under the leadership of its CEO, Zhang Ruimin, Haier is now the world’s largest maker of refrigerators, air conditioners, washing machines, and dishwashers, etc. While operating plants in 13 countries and selling to 160 countries, Haier’s sales reached $23.60 billion last year, and is presume to grow another 15% - 19%. US appliances makers Whirlpool and General Electric should be scared…

Words 597 - Pages 3

Essay about Haier

Haier 1.0 Summary of report In this report, it will introduce a famous Chinese electric appliances organization—Haier, which has involved into a giant multinational corporation, revealing that different environmental force, including economic, political, cultural and social and technological factors have had an impact on Haier’s operation and strategies. Besides, the report will also formulate some strategies that expect to enable Haier can adapt the changing competitive environment, sustain…

Words 3290 - Pages 14

Culture: Innovation and Haier Essays

Culture of Haier Rights and Wrongs – Users are always right while we need to constantly improve ourselves. According to Haier's employees, customers are their main assets and are always right and therefore, they try their best to meet customers’ requirements, and they also create various varieties for users. They need to constantly improve themselves because only in this way can they constantly rebuff, challenge and transcend themselves to achieve the new innovated products they make. The…

Words 361 - Pages 2

Haier in India Essay examples

Case Report 1. Haier in India: building presence in mass market beyond China 1. Why did Haier enter India? What did it plan to achieve in this new market? Haier entered the global markets and started an internationalization strategy in the 1990s. Starting from European countries including Italy, the United Kingdom, and France, it stretched over even to the Asian market and opened its first manufacturing facility in Indonesia. Although the first entrance into the Asian market was in 1996, it…

Words 1088 - Pages 5

Haier Case Study Essay

Haier Case Study 1. Discuss the primary reasons why Haier moves from a single and dominant business strategy to a diversified strategy. The single and dominant business strategy, which denote relatively low levels of diversification, more fully diversified firms are classified into related and unrelated categories. A firm is related through its diversification when there are several links between its business units; for example, units may share products or services, technologies, or distribution…

Words 1325 - Pages 6

Haier: Refrigerator and Mr Zhang Essay

Haier and higher The radical boss of Haier wants to transform the world’s biggest appliance-maker into a nimble internet-age firm Oct 12th 2013 | QINGDAO | From the print edition Close Save this article Click this to add articles to your Timekeeper reading list. Learn more » “NO URINATION or defecation in the working area.” That admonition was among 13 rules that managers felt necessary to post on the walls of a shambolic fridge factory in Qingdao in the early 1980s. After several senior…

Words 615 - Pages 3

Outline: Management and International Business Essay

COURSE OUTLINE “INTERNATIONAL BUSINESS DEVELOPMENT SKILLS TRAINING” DAY 1 09:00am – 12:30pm Part 1: Investment Strategy and Planning These sessions will focus on the tools required to achieve international business expansion for your company with special emphasis on investment, planning, and strategy. The objectives of this Part 1 are to: • Provide you with an understanding of the key success factors and risks in International Business Development • Deliver increased focus and confidence…

Words 1124 - Pages 5

Whirlpool Case Study Essay

Question 1: What is the nature of Whirlpool’s domestic and international business environments? What type of risk does the firm face? Domestic market * Maturity of the US market in the 90s accompanied stiff competition, more demanding buyers which resulted in low profit margin and the need for management to consider internationalising. International market * Fall of trade barriers, customer affluence grew and capitalism flourished. * Management was quick to understand that a more…

Words 1233 - Pages 5

Value Added Essay

follow quite different patterns to reach, or at least approach, global competitiveness. This paper will investigates how three EM-MNEs pursued global growth through accelerated internationalization combined with strategic and organizational innovation. Haier (China), Mabe (Mexico) and Arçelik (Turkey) emerged as multinationals in the large home appliances (so-called “white goods”) industry. Emerging market MNEs use and leverage various kinds of strategic and organizational innovations in order to establish…

Words 999 - Pages 4

Corporate Culture Essay

consumers trust. Third, the corporate culture is a kind of material culture. Filed Coca-Cola, we know that "brand, is an emotional"; bring South Korea's Samsung Electronics, we on the know "to people-oriented, the pursuit of excellence"; mention Haier, on we know that "respect for innovation; mention Microsoft, we on the know" passion for culture "... no not a reflection of the material culture, through time and space, a far-reaching impact. These three cultures, such as three concentric circles…

Words 380 - Pages 2