Home Depot Mission Statement Analysis

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A mission statement sums up the targets of a company that will be identified by the staff and customers. It should be transparent and not phony. According to Stanley a mission statement “should contain what products and services the company produces for which target market, as well as how it considers itself different or unique”(Abraham, 2012, pg 2.1). A poor mission statement can eventually cause the potential consumer to be complex or the employee not being as productive within the organization in return can hinder the overall success of the company. After reading the first mission statement: “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products, …show more content…
There is a level of motivation and inspiration such as giving back to the community and morality of respect for all people. One suggestion that I have is that this statement is lengthy and can be shorten just a bit. Take the “creating shareholder value” and “Entrepreneurial spirit” out because it is not one of the key focuses. Home Depot mission statement main objective is to be well known as a home improvement store that focus on providing the best products for its consumers while striving to be a company that cares for its employees as …show more content…
“Our mission is to bring inspiration and innovation to every athlete in the world.” According to the Nike’s website there is an addition to the given statement “If you have a body, you are an athlete”. This mission statement is focused on satisfying customers’ needs who are athletic, want to be athletic, or just dress comfortable in style by providing top of the line products. Nike clearly identifies the customers as athletes but goes a little farther by identifying everybody as an athlete. This is a great strategy because it motivates the consumer to want to wear a famous athlete brand that they may be inspired by or just love their style. The downfall of this mission statement is that it doesn’t provide clarity of the customer’s need and how they will serve them. Even though they are a well known brand, it still need to bring awareness on what sets them apart from any other sporting good merchandise and improve the market. Nike has always been about athletic clothing and motivating consumers to play sports. Nike’s mission statement is short, direct, and clearly understood. Nike stands for being one of the top athletic clothing companies who motivate athletes worldwide to take their sporting gear to the next level.
Home Depot and Nike mission statements identify what they stand for, how they cater to the consumer, and motivate the employees. While both of these mission
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