Influenza Vaccination

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The Centers for Disease Control is advertising influenza vaccinations to a broader spectrum as an audience that hopes to reach all ages, young and old. This campaign is hopefully helping people feel better seeing advertisements that are fun, playful and creative but also give them crucial information that is needed. Getting the flu vaccine is highly recommended due to how easily it can be spread. The CDC helps to keep society healthy during flu season, and people with other underlying health issues or poor immune systems. I believe that people with bigger families are more than likely going to be drawn to the flu vaccine, so family members can help to keep their families and their friends healthy. The advertisements are meant to spread cheer …show more content…
Any parent wants their kid(s) to be healthy. This specific part of the article is appealing to parents with children of any age. Each year there are more and more threats, diseases, variations of already known diseases, with help from the CDC and interactive advertisements we can help with spread of colds, variations of colds, upper respiratory infections, Flu types A, and B, and any variation of all.

A successful advertisement campaign is meant to create a desire in the readers, viewers, or listeners of a given media. It also gives sufficient information on how the desired effects can be fulfilled and thus make the customer happy. Today, every organization is forced to advertise its products to create public awareness and hence attract buyers/users. The process is not limited to the private sector alone, as government institutions must also make adverts when launching public programs and initiatives. With consumers getting bombarded by a myriad of advertisements, it is important to pick a proven technique that increases the likelihood of achieving the desired …show more content…
The idea is to create awareness and hence have more people vaccinated against the disease. The advert informs the public of the importance of getting the flu vaccination in ensuring the well-being of the entire family. It is a brief advert that is straight to the point in emphasizing its case.

The advertisement technique used here is the association. It is an approach that draws a link between a product and a catchy jingle, a famous person, or a desirable state of living. This method creates a powerful emotion in the customer decision making due to the psychological connection created. The product becomes attractive to the consumers through the transference
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