Late 90 s 2014 Essay

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Jasmine Apuy, Catherine Garcia, Fabio Zuniga, Angie Londono

FUBU
FUBU was one of the biggest street wear lines to come out of the 90s, launching in 1992 with co-signs from the likes of LL
Cool J to Ludacris.
The clothing was recognized highly in the music industry.
FUBU is an acronym meaning "For Us By Us”

Juicy Couture
Juicy Couture was started by two friends in 1995. Gela Nash and Pamela Skaist-Levy, both residing in Pacoima, California

In 2001, the famous Juicy tracksuit was introduced and custom designed for Madonna; and Madonna turned the velour tracksuit into a trend.
Later, in 2004, the velour tracksuit once again became very popular among celebrities such as Jennifer Lopez, Britney Spears, and Paris Hilton.Juicy Couture then became a brand known around the world for the image of being the outfit of the "new money" Juicy
Couture, which was a very limited brand being available at very few locations until the late
2000s.

Baby phat & Apple Bottom Jeans
Kimora Lee Simmons and Russell Simmons found baby phat in 1998.

Shirts, shoes, jeans, etc. were nothing without the Baby Phat cat on the back of the jacket

Apple Bottoms is a fashion and lifestyle brand for women launched in 2003 by rap artist Nelly, Yomi Martin and Ian Kelly.

Apple Bottom’s gained even more recognition with flo-rida’s song “Low”

Rock-a-wear
Who better to promote Rocawear than Jay-Z himself? When he and Dame Dash launched the clothing line in 1999, the rapper was the first one to rock the gear and seeing him one of the biggest rap stars, wear the designs made fans want it, too. Which would explain how Rocawear became one of the most popular labels in the early 2000s.

High waisted pants back

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