Limitations And Constraints In Marketing

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Limitations and constraints for marketing
Legal
Sale of Goods Act 1979
This act is when you are going to selling something you need to give an accurate description of what you are selling. An example of this would be if you are selling a glass bowl and it says on the package that it is 100% not going to break, but then it breaks. The consumer would be protected under the Sales of Goods Act 1979 as long as they have the receipt and then they would be able to get a replacement or a refund.

The Consumer Protection from Unfair Trading Regulations 2008
This act is when the traders have to act polite and honest to the customers which are buying something or entering the store, also the goods must be working and fit for its purpose. An example if Pratts Banana Company is selling to Sainsbury the product must be in good shape and should be what it says in the description. If this is not followed than the customer is protected by the Consumer Protection from Unfair Trading Regulations 2008 than they would either replace or offer another product. Also fairly means not confusing consumers, Deceptive actions, Selling things that don’t exist, Distorted omissions, Not telling the all the facts about products, Violent sales systems, Threatening consumer or Trying to force consumers to sign contracts.

Consumer Credit Acts 1974 and 2006
Credit is borrowing the money to buy products and paying it back at a later date. This act requires services on credit to be licensed by the office of Fair Trade, if you fail to do so you can get a fine or even imprisonment. No business can over charge interest. For example if DFS offer you at buy one of their sofas on credit they must have back up by the office of fair trading and they cannot overage interest. Also a lender must be clear and must tell you everything about a contract or a product. Also if the product breaks for no reason than it is the banks responsibility to address the issue as they have bought the product for you.

Consumer Protection (Distance Selling)
This Act provides protection to things which are not in a good state or quality so that they do no harm to the customers who buy their goods online. For example a shop, cannot sell an over dated food to customers. If a shop fails to do this the Consumer Protection Act provides information on how to address the issue. This also applies when you order over the phone or on catalogues. The companies must say exactly everything about the product and must tell you about the delivery and the price. The delivery must be at your delivery address in the time they say or they are going against this act.

Data Protection Act 1998
This act protects the use of personal information by businesses and other organisations. If the business wants to do this they have to obey the act. For example if a phone company takes all your information they aren’t allowed under the data protection act 1998. This act protects the use of business organisations having and using your personal records. This Act has greater meaning to consumers because marketers have started using direct mail to commune.

The Code of Advertising Practice and Advertising Standards Authority
This act is to protect the customers and the people from advertising. The ASA (Advertising Standard authority) have set rules which advertising and media companies
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