Logical Persuasion In Advertising

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“When you do things right people wont be sure you've done anything at all.” -God, Futurama Advertisement is the first wave of attack in the business world and in most cases it will spell out the beginning of an empire or the fall of dynasties. But what makes an advertisement effective and is there any way to break it down into a formula to use. Many great minds have worked almost endlessly to breakdown the way to grab keep and profit from the consumer by simply observing testing and researching the way we as humans process the information we are presented in advertising. John B Watson once said during his time working at one of New York's biggest advertising agencies that to make advertising truly effective it must appeal to one of three base emotions love,fear,and rage. Thanks to John’s and many others work we have advanced and found and broken down consumer psychology down to an almost exact science although there are many …show more content…
Because of the importance of this subject many well respected universities have and still are conducting tests to find out which of the two are more effective. Two universities the university of Los Angeles and the university of Washington have performed splendid tests on this subject. The tests were conducted by having subjects simply view LP and NL commercials while monitoring and mapping the brain waves and electrical impulses of the subjects while they watched after the experiments conclude the teams found that the latter was significantly more stimulating to the subjects and proved to the community that NL is the superior way to convince viewers to pay attention to your advertisements which brings us to the next

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