Mac Cosmetic Essay

Submitted By verorippel
Words: 776
Pages: 4
Open Document
MAC Cosmetics' social media strategy triumphs over L'Oreal, Benefit and Chanel | Mark... Page 1 of 6

MAC Cosmetics' social media strategy triumphs over L'Oreal, Benefit and Chanel by Heather Healy, creative communications director, Stickyeyes, 09.04.2014

Tweet

14

Share

54

http://www.marketingmagazine.co.uk/article/1289460/mac-cosmetics-social-media-strate... 11/24/2014

MAC Cosmetics' social media strategy triumphs over L'Oreal, Benefit and Chanel | Mark... Page 2 of 6

The cosmetics sector has a long way to go to rival the most compelling brands in the social media space, particularly if you compare the sector as a whole to the fashion retail space.
Our study, the Colour Cosmetics Social Engagement Report analyses the social media strategies of 20 of the UK’s most recognisable cosmetic brands including MAC, Clinique, L’Oreal, Chanel, Benefit, Estee Lauder, Clarins, Dior,
Maybelline and Lancome.
Uniquely, the report doesn’t just rank the brands that produce the greatest volume of content or have the largest following but looks at how brands engage with their customers, where they engage with them and how brands are benefiting from this engagement.
MAC Cosmetics was revealed as the runaway leader, dominating the colour cosmetics sector due to the seamless integration between its social channels and brand website. It has a highly targeted content strategy that is fulfilling the needs of consumers, earning shares and interactions on the key social media platforms including Facebook, Twitter and YouTube.
With almost 40% of content consumed in this sector being video and image based, Dior and Chanel are stealing the spotlight at the expense of L’Oreal,
Givency and Clarins who, despite being in the top five, had weak levels of social shares.
But brands such as Rimmel and Bourjois prove that’s it’s possible to have highly engaging social strategies despite low audience volumes. However, their inability to grow their audiences undermines their activity, with their content going largely unnoticed amongst consumers. This allows the main social powerhouses to dominate the conversation on social media.
The report also found that online searches for cosmetics brands have grown
1,054% since 2009 but changing customer demographics and insatiable demand for product information is posing new challenges for brands.
Changing audience demographics and insatiable demand for product information pose new challenges for cosmetics brands
The report highlights significant differences in the social media habits

http://www.marketingmagazine.co.uk/article/1289460/mac-cosmetics-social-media-strate... 11/24/2014

MAC Cosmetics' social media strategy triumphs over L'Oreal, Benefit and Chanel | Mark... Page 3 of 6

The importance of product releases and updates are also identified as a key focus for brands wanting to capitalise on consumer demand, although brands face competition from bloggers and vloggers, for a share of the audience. With the exception of MAC Cosmetics, all of the brands profiled in this report could improve their approach, drive meaningful engagement, track results and be braver with the activity they are deploying across social media. Tweet

14

Share

54

DISCUSSION
Before commenting please read our rules for commenting on articles.

0 Comments

1
4

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.
Show More

Related Documents: Mac Cosmetic Essay

MAC cosmetics Essay

Mac Cosmetics MAC Cosmetics (Makeup Artist Cosmetics) was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984. MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry that had to rely on heavy cosmetics, cake makeup, and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots. MAC provides a wide variety of products for the everyday consumer. They have eye shadow, lipstick, lip-gloss…

Words 581 - Pages 3

Mac Cosmetics Persuasive Essay

Have you ever seen a bunnies’ eyes wide open? well heres your ticket to the show! Mac cosmetics uses bunnies to test out all of their eye makeup products. Isn’t that just amazing?! They make sure that instead of hurting humans eyes Mac Cosmetics hurt animals. I mean human life is much for valuable than a stupid bunny’s, let alone any animal. Just think about it, if animals were gone nothing would happen but if humans were gone, the whole world would end. Here’s another idea. Some of the most important…

Words 795 - Pages 4

Mac Cosmetic Marketing Planning Essay

Marketing Planning Report Introduction This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most…

Words 2726 - Pages 11

Marketing Paper - MAC Cosmetics - Product & Place Strategy

MKTG 200 Paper #2 – Product Survey Founded by Frank Toskan of Canada in 1984, Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising. The company began by giving away their cosmetics to makeup artists that worked with top models and actresses. MAC developed products that helped artists achieve the right look for stage lighting conditions. It is one…

Words 10683 - Pages 43

Research Proposal Essay

marketing Summary: The main aim of this research proposal is to carry out a thorough investigation for the PR and communication strategies being used by MAC cosmetics to successfully interact with their target audience. Starting by analyzing their social media platforms, and the various ways through which they keep their customers…

Words 2160 - Pages 9

Jaclyn Roxanne Eilers Research Paper

Jaclyn Roxanne Eilers was born on July 20, 1990 to Robin and James Eilers with two older siblings Rachel and Nicholas. The Eilers family lived in Mineral, Illinois. Jaclyn’s father was a farmer and her mother was a manager. When Jaclyn was seven years old her family was struck with tragedy when her father got into a horrible car accident and had to have metal leg braces. The Eilers family found out that they couldn’t live in Illinois anymore because their fathers leg braces could not be in the cold…

Words 441 - Pages 2

Navigation and Macbook pro Essay

Greene Assignment 5 CISM 4130 The three items I chose are; computer, cosmetics, and jeans. I would most likely purchase a computer online, less likely to order cosmetics online and would not buy jeans online. These are three things that I have previously purchased online and so I have a few reasons for why I would or would not do so again. A computer, recently I bought a new MacBook Pro online off of www.apple.com/mac/ my computer is valued very high compared to many other things you would…

Words 469 - Pages 2

Persuasive Essay Against Animal Testing

Vivo VS Vitro: The Battle against Animal Testing In the United States, one of the leading sales industries is that of cosmetics, which collectively earns billions of dollars a year. Some of the most famous cosmetic brands include L’Oréal, MAC, Maybelline, and Neutrogena, but besides the products that they sell, all of these brands have one thing in common: involvement in animal testing. Animal testing is used as an outdated form of security for humans against allergic reactions from new ingredients…

Words 556 - Pages 3

Sephora Case Essay

rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and was purchased by LVMH, luxury product group, for $262 million in 1997. Sephora expanded their market with cosmetic products under LNMH’s ownership and opened its first U.S store in New York City in 1998. But as they faced difficulty supplying…

Words 934 - Pages 4

Week4 Blue Ocean Individual Essay

Blue Ocean Strategy Paper MKT/421 October 08, 2014 Jose Medina Blue Ocean Strategy Paper Introduction Blue Ocean Strategy is used in marketing to build a different customer base in an extraordinary way. Blue ocean strategy builds a new market segment different form other existing firms. Companies do not use or gain customers from tradition competitors usually focusing on new customers. There ten key points Blue Ocean Strategy (BOS) goes by I found interesting is: one, BOS is a decade-long study…

Words 606 - Pages 3