Macy's Five Forces and Swot Essay

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External Analysis for Macy’s Departmental Stores Inc.

Introduction

Macy’s Department Stores Incorporated or Macy’s is an American based retail chain of departmental stores. It is currently operating under two brand names the Macy’s and Bloomingdale in over forty five states of America. The company specializes in the range of products including jewelry, furniture, house hold items, footwear, clothing and other related items.It also offers online shipping services to the clients in large numbers of countries. The company currently operates in four business segments including Macy’s, macy.com, Bloomingdale’s and Bloomingdales.com (one source, 2011).
The company’s stocks are listed in the New York Stock Exchange under the symbol M …show more content…
Another opportunity available to thecompany is to expand its current service offerings. The company is currently offering services related to home items and other daily routine products. It can innovate and expand its current product lines by adding more options in it like offering its private label brands to attract large number of potential and current customers.

Threats
TheMacy’s Inc. faces certain level of external threats that can impose serious impact on the business operations of the company. The retail markets in United States are highly competitive in nature with a large number of market players offering wide range of products. The company has cut throat competition in its respective industry. The top three competitors of the Macy’s Inc. are Dillard's, Inc., J. C. Penney Corporation, Inc. and Saks Incorporated respectively (Hoovers, 2011).
Another level of threat to the company is the economic recession in the United States. The downfall in the US economy has touched all the levels of business and lives of people. It has severely affected the companies operating in the domestic markets and the demand of the customers. The demand is dependent on the demographics of the customers and the commercial requirements that affect their needs. If these economic conditions continued to prevail, then the company will likely to suffer huge losses in the coming years (USSEC, 2010, Hoovers, 2011).
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