Even with more woman becoming artists today and feminism becoming a cultural force to be reckoned with, the objectification of woman endures and the concept of the male gaze is still incredibly relevant.
The term can be applied to film industry, photography, music videos as well as everyday life.
Woman are still presented in the media to please the male gaze, as advertisers rely on the woman viewers wanting to become like the women advertised, to in turn please the male gaze.
This supports John Berger’s view: “Men look at women. Women watch themselves being looked at” as even though woman may be the viewers, they will still be watching through the male gaze.
Laura Mulvey, a British feminist film theorist,