Management Analysis Essay

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Managing Hospitality Issues Simulation
Tyrone Anderson
HM/475
Kendra Matthews
1/14/2013

The Situation
First simulation I chose to add refreshing lemonade and to charge thirty five cents a cup. I also decided to add a co worker help when business get busy. The thirsty refreshing lemonade sign would help influence customers to purchase a cup of lemonade due to what it represents. The second assessment was the Blue Mist Resort which has problems attracting guest. Blue Mist Resort represents is freedom, fun, and romance. The blue Mist, however, were positioned as high-priced and did not fit the market for families. It started losing its market position since the price was too high and with the decline of sales, The Blue Mist needed to change the image to project to the Guest in order to spur sales that would make Blue Mist Resort profitable again.
The simulation helped to construct and use a perceptual map to create an effective marketing plan for the resort through a repositioning plan. The foremost situations in the simulation where a decline in the profits of the Blue Mist Resort, formation of a market technique that would change the position of Blue Mist Resort by adding family packages, and to understand market. . Recommended Operating on a reduced budget, Heated swimming pools, complimentary breakfast and plasma televisions My decision was with heated pools and plasma televisions was because guest prefer quality services and products when staying away from home.. Quality is very important aspect for any organization because that is the only thing their creditability depends on. I have selected price cut when operating at a budget because price is the concern of every Organization when business is not as good as it used to be. Price is the main aspect of making decision to so with all the changes I decided to increase the room rate for tourist, walk ends and commercial by five. As we all know that high price connected to the quality of services and amenities. The lower price means lower quality of the services. Now the other thing I have chosen is the Service, if you have good customer service, then customers stay loyal and happy. So I decreased the tourist by The next phase of the simulation required a assessment regarding whether or not the conception of a advertising plan would entail repositioning Blue Mist Resort adding plasma televisions.,
The promotional strategies that I chose were to offered packages. Service promotions that will be added to the advertising would help increased the guest by widening the age limit of hose whom wish to stay at the resort. Customers seemed to be happy with the new services being offered with the stay at the Blue Mist Resort. Results of what I chose to do was kept the price and the quality high,
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