Marketing and Advertisement Technique Essay

Submitted By AndreaRico1
Words: 639
Pages: 3
Open Document
The new 24 hour long lasting everyday foundation by ANDREA, it’s the latest skin perfection makeup in the market. It creates a flawless, beautiful and healthy complexion while healing and nourishing dull, dry and wrinkled skin. This amazing new product will give woman the confidence that they passionately seek, it will enhance their natural beauty and it will make them look and feel very attractive. That is what the ANDREA’s new ad wants the consumers to see and believe, it targets the most common issues that woman have and it gives a clear and simple solution for it. Andrea has developed a new marketing strategy for the launch of the new 24 hour long lasting makeup foundation. The company used advertisement techniques and media conventions as a part of it. The first advertisement technique is the celebrity endorsement; 3 famous and popular actresses have been hired to be the face of the new product. These actresses come from different ethnicities so that the product carters to a wider audience. Because of these women careers, the product will get a bigger media exposure and most consumers will make the assumption that if they use the same product as the celebrities, they too, could be like them. The second advertisement technique used is scientific data and statistics. In the brief introduction written in the magazine ad, its mentioned that scientist have created a new formula that fights and solves major issues that most woman have their skin; it also states that the product has been matched, tested and approved to satisfy different ethnicities skin tones and types. Although this information may be inaccurate, most consumers would be convinced by it. This scientific information could also allow the new product to become a higher competitor in the beauty market. Furthermore, the third advertisement technique used is “weasel words”. The ad of the company and the product it’s filled with ambiguous words that exaggerate the results that the product might give. Words such as “juicy, flawless and perfect” are used to attract the attention of the consumers, so that they can create a mental image of what the results would be in each of them. In the other hand, ANDREA has also used both the technical and written conventions to capture the targeted consumer’s attention. The technical conventions include the camera angles, the lighting and the digital software used after the shooting of the ad. The camera angles were fixed on the actress’ face so that
Show More

Related Documents: Marketing and Advertisement Technique Essay

Consuming Kids: The Commercialization Of Child

Marketing and How Children are Targeted Introduction Marketing to children has become an apparent social issue in today’s society. It has become a significant area of research since it brings awareness to how marketing negatively affects children. For instance, marketing has been acknowledged as a significant social issue amongst children under the age of twelve. On average, children aged eight to ten have been exposed to 7.5 hours a day to media content, like: television, computers, newspapers,…

Words 1529 - Pages 7

U3D1 Evaluate The Effectiveness Of The Essay

U3D1 – Evaluate the effectiveness of the use of techniques in marketing products or services in one of your organisations. In this task I will be evaluating the effectiveness of the use of techniques in marketing products or services in McDonald’s. A marketing technique is a plan designed to meet the needs and requirements of customers. Branding: McDonald’s uses may different marketing techniques to market their products. One of these techniques is branding which they use to increase their number…

Words 377 - Pages 2

Research Paper On Adidas

definition: ‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.’ Marketing is a fundamental aspect for any growing successful organisation. It is a process of focusing on consumer’s desires and wants, producing certain products and then attempting to divert the consumer’s desires to this product. Marketing is what each organisation has that targets the consumers to desire the product through marketing awareness. The marketing team…

Words 4418 - Pages 18

Corruption In Healthcare

Particularly, the nickname of Big Pharma parlays to the role how pharmaceutical companies solely controls the price of its prescription drugs and medical devices in the global marketing sector of pharmaceuticals. Moreover, as a billion-dollar industry, the pharmaceutical companies continue to overpower the nation’s healthcare system, simply by manipulating the minds of Americans. Especially, American consumers who heavily rely on…

Words 597 - Pages 3

Defining Marketing

Defining Marketing Paper The business of marketing is taking an already existing product and advertising it to reach a specific target audience. Marketing is defined by the online Business Dictionary as a “management process through which goods and services move from concept to the customer” (Business Dictionary). The Merriam-Webster dictionary defines marketing as “the process or technique of promoting, selling, distributing a product or service” (Merriam-Webster). My own definition of marketing is a…

Words 759 - Pages 4

Analysis Of The Ipad Mini

“Every inch an iPad” this is a slogan that is put on a print advertisement for iPad Mini 2. The slogan is marketing strategy that is also known as text technique that convince the audience to buy the product. This paper would discuss and explain the purpose, historical background, genre, visual and text technique and also the rhetorical appeals of the print advertisement. The purpose of the print advertisement is obviously to market the product, which is the iPad Mini 2. The product is targeted for almost everyone…

Words 561 - Pages 3

Theoretical Theory Of Marketing

THEORETICAL BACKGROUND: GENERAL ABOUT MARKETING: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service: Marketing can be looked as an organizational function and a set of processes for creating, delivering and communicating value to the customers, and customer relationship management that also benefit for the organization. Marketing is the science of choosing target markets which are market analysis and market…

Words 1958 - Pages 8

Essay on Marketing and Marketing Techniques Research

Marketing Techniques Research Branding definition: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Brand Building/Positioning: Brand Positioning is importantly needed in Market Research as it differentiates the advantages strategies. Every brand has somehow a sort…

Words 347 - Pages 2

How Advertising Is Changing In The Worl Essay

includes the Diet Coke and Mento viral video, Sunsilks’ Bride Has Massive Hair Wig Out video, and discusses the new advertising techniques to find out more about current consumer behaviors. The video also effectively highlights the contrast between old and new marketing techniques. I thought this video was very informational. I found it very interesting that television advertisement is becoming more interactive and that there are marketers who are looking into refrigerator advertising. I like how at the…

Words 1187 - Pages 5

Sainsbury's Active Kids Case Study

Whilst in 2015, the campaign saw £11 million worth of culinary and sports equipment and experiences donated to schools and organizations, bringing the total since 2005 to over £160 million (Sainsbury's - More about Active Kids, 2015). The marketing campaign which has been around for 10 years now relies on both knowledge of its existence through previous years, and also television…

Words 984 - Pages 4