Essay Marketing: Competitor Analysis and Unique Selling Proposition

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Pages: 13
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Business Plan
Perfecting Baseball
508-393-7353
Perfectingbaseball.com

Name, title, address of owner(s)
April, 2012
Month and year plan was created

Confidentiality statement

Table of Contents

Executive Summary....................................................xx
Management Team Plan Key Executives Key Advisors Service Providers
Company Description..................................................xx Motivations Business History Business Concept
Product or Service Plan..............................................xx Products or Services Unique Selling Proposition Competitive Products or Services Product Development Milestones
Vision and Mission Statements........................................xx Vision Statement Mission Statement
Industry Overview....................................................xx Competitive Set External Environment Product Life Cycle Barriers to Entry
Market Analysis......................................................xx Demographic Profile Psychographic Profile Customer Behaviors Target Market Opportunity
Competitive Analysis.................................................xx Direct and Indirect Competitors Value Proposition Strengths and Weaknesses Sustainable Competitive Advantage
Marketing Plan.......................................................xx Total Product Experience Place Strategy Promotion Strategy Promotion Plan Pricing Plan
Operational Plan.....................................................xx Location Criteria Facilities and Equipment Product Development Process Operational Logistics
Organizational Plan..................................................xx Job Descriptions Human Resources Legal Structure Insurance
Growth Plan..........................................................xx Growth Strategy Affects of Growth
Contingency Plan.....................................................xx Risks
Supporting Documents.................................................xx
Executive Summary

Introduction
Perfecting Baseball is a baseball clinic. I want to help young adults and kids get better at baseball and the opportunity to expand. I want to start small with one local business but later spread out into more buildings and more locations where I could possibly get more retired baseball players that could help and bring attractions.
Describe the products or services your company provides. Briefly summarize the company’s vision and mission statements. Explain how you plan to implement the mission and why the business is positioned to reach it.

Current Situation
We currently have 1 store/business in Northborough Massachusetts. We want to expand by getting more stores across Massachusetts
Explain the current status of the business, the unique opportunity that exists that prompted this business plan, and why you are seeking help from investors.

Management Qualifications
I also want to get retired hall of fame baseball players and any talented baseball player. They are unique because they have the personal experiences to make it to the pro level.
List the key members of your management team and explain why they are uniquely qualified to make the venture a success.

Seeking Investors
It’s coming from my pocket. Get a lot of baseballs and give salaries to athletes. We will go public and be a stock option.
Explain your current sources of funds and how much additional funding is required to reach your mission. Describe what the additional funding will allow the company to do. Then, explain how the business will repay investors.

Closing Statement
We will expand through getting more stores.
Write a statement explaining how the company will grow financially through this investment and what return investors can expect to achieve. Explain how investors can exit the venture.
Management Team Plan

Key Executives
I want to get pro baseball players and also maybe
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