Environmental Factors In Marketing

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Environmental Factors effects in Marketing
Mariez G Robles
MKT/421
October 8, 2013
Thomas Allen

Environmental Factors that effects in Marketing

Marketing is important in any firm in United States. Our country and many others are built on a framework of capitalism where trade is a primary source of profit. Global and domestic marketing revolves around buyers and sellers. External factors can voluntarily or involuntarily influence company’s marketing decisions. Managers of larger company tends to have wider array of choices when it comes to structuring their marketing plan and strategy because they either already have a strong marketing position to begin with, but to smaller firms they would have to take careful consideration and anticipation to any marketing decisions that uncontrollable external factors will create. In this paper, the author will discuss global interdependence and the effects of trade practices and agreements in the marketing. Also we will relate the significance of demographics and physical infrastructure variable while we examine the importance of social responsibility and ethics versus legal obligations firms consider prior to decisions. In this paper we will also analyze the effects of political systems and international relations starting with the case study summary of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation. To top it off the author will examine the influence of modern technology in present marketing decisions.
Global and Marketing Decisions Everyday marketing department are set to proactively develop ways and strategies to compete with the competitive market. Firms push their product to consumers to gain marketing growth so they expand target market and improve market positioning. Products need to stay at Market growth level to remain competitive and profitable. Product development Marketing mix is carefully considered to eliminate exhaustion and create a strong brand image in public both domestic and international. Firms following the trends of outsourcing and tapping into new market trends. Even though most labor and manufacturing done overseas, companies are starting to take advantage of demographic and cultural influences of large populated countries like China and India. The new area of economy is emerging since the boom of computerization and communication advances alter the way they handle services. Most firms that survive the modern age are thankful to new technology. Market industry like financial, insurance, banking, market research, and communication services boomed. The expansion of the free trade diverse the barriers that kept other multinational corporation from venturing into different countries. For example, Visa and Master Card dominates financial card services industry.

Technological integrations penetrate the vast majority of modern market because it appeals to the needs of younger target market. Technology plays a pivotal role in the decision making of any organizations. It was all because of new media collaboration primarily, the Internet. Using Internet expanded the reach of direct selling and the creating of multi-marketing agenda. The way information is relayed changed the way most organization trade their product and services. Technological advances impacted not only the marketing decision the bulk of manufacturing and distribution. Industrial processes reduce the cost, and increase the quality and speed of production. For example, computerized assembly, packaging and painting of most handheld devices. The Online and Offline selling generates a fast massive amount of sales. It also expanded distribution in a way that we rely strong communication, and transportation for product to come in and out of channels and warehouse. Telephone and computer linkages made global interdependence manageable making financial trade quick and easy. Social media opens
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