Maslow’s Hierarchy of Needs Essay

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Maslow’s hierarchy of needs
Maslow’s theory was first attempt to classify needs in 1954 and consisted of two parts. The first concerned classification needs, the second concerned how these classes are related to each other. Maslow suggested that classes of needs could be placed into hierarchy, which is presented as a pyramid. The classes of needs were: * Self-actualisation, e.g being promoted and given more responsibility, develop and introduction new ideas and take on challenging new job assignments. * Esteem needs, e.g being given recognition for doing a job well, * Love and belonging, e.g working with colleagues that support you at work, team working, communicating, * Safety needs, e.g job security, safe working conditions, * Physiological needs, e.g wages high enough to meet weekly bills, good working conditions,
Maslow argued that needs at the bottom of the pyramid are basic needs, they are concerned with survival. These needs must be satisfied before a person can move to the next level, for example people are likely to be more concerned with basic needs, such food than anything else. The exception is the top level of self-actualisation, which is the need to fulfil your potential. Maslow argued that although everyone is capable of this, in practice very few can reach this level. I think Maslow’s ideas have a good appeal for business and I think the message is find out which level each individual is at and decide on suitable rewards.
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