News Framing History

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News framing has become an integral part of every news article. It has become an essential element to determine biases of every writer towards the issue. The history of news framing can be first traced back in the year 1980, when critical cultural researchers were developing reception analysis as a new approach to audience research that was taking shape in the United States. It had its roots in symbolic interaction and social constructionism (Baran & Davis, 2010).
Developed by sociologist Irving Goffman in 1974, frame analysis was used to provide a systematic account of how we use expectations to make sense of everyday life situations and the people in them (Baran & Davis, 2010).
On the other hand, media practiitioners’ role in upholding what
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There was a constant demand to make recommendations back then concerning the role of the press. This prompted Henry Luce, CEO of Time Inc. back then to provide funding for an independent commission, which was the Hutchins itself (Baran & Davis, 2010).
The social responsibility of journalism, in Nordenstreng’s opinion, calls for initiatives ‘to systematically monitor what the media tell about the world with a view to improving media performance and contributing to media ethics’ (2001, p. 1 as cited in ASLAM, 2015).
According to Cuilenburg and McQuail (2003), “historically, the state has often been perceived as the main enemy of freedom of individual expression, while at the same time it has also become, through constitutions and legal systems, the effective guarantor of freedom in important respects” (Cuilenburg & McQuail, 2003 as cited in Middleton, 2009
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While news treatment was more focused on the coverage, bias, with all the heat and attention it incited among activists and ordinary citizens, was yet to be defined clearly, let alone received much serious empirical attention (Niven, 2002 as cited in Entman, 2007).
Entman added that the term seems to take on three major meanings. Sometimes, it was applied to news that purportedly distorts or falsifies reality (distortion bias), sometimes to news that favors one side rather than providing equivalent treatment to both sides in a political conflict (content bias), and sometimes to the motivations and mindsets of journalists who allegedly produce the biased content (decision-making bias) (Entman,