1.1 – Introduction:
Apple is a world famous brand and the company was founded by Steve Jobs, Ronald Wayne and Steve Wozniak on 1st April, 1976 in America for developing and selling personal computers. Apple has travelled from a small company to a world’s second largest information technology company which is now developing and selling various innovative technological gadgets like iPhone, iPod, iPad, tablet, personal computer, laptop, different computer software, Apple Watch, web browser and many creative and productive applications (Rawlinson, 2015).
Thompson, C. (2013) stated Apple's words that were shown in a video at its Worldwide Developers' Conference: "If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy. Abundance with choice. Designing something requires focus. The first thing we ask is: What do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time. There are a thousand no's for every yes. We simplify, we perfect, we start over, until everything we touch enhances each life it touches. Only then do we sign our work: Designed by Apple in California."
Apple iPhone is a product that it fulfilling customer needs and providing them more opportunities to explore the world of …show more content…
& Han, S. H. (2013) defined that the smartphone market has entered in a superior era where every customer wants more capable phone. Different innovations has replaced some old trends of phones such as use of voice based artificial intelligence function has decreased typing and front camera has increased trend of selfies. These capabilities have made phones more hands free and led the customers to demand better front camera. Now a days, individuals want a smartphone that is capable in both fun and professional aspects as they want to be update on social matters and their professional life has led them to demand more compatible mobile phone