Nt1310 Unit 3 Assignment

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According to Parnell (2014), strategy management was altered by internet advances and have enabled consumers to achieve information symmetry, which means access information regarding products, prices, and the firms that sell them (p. 96). Faster transactions, interactivity, and the option to reduce costs are other developments that resulted because of internet advances (Parnell, 2014, p. 96).

The internet enabled shoppers to research prices, firms, and competing products. According to Gale (n.d.), Mattel was the leader in the fashion doll market until competitor MGA introduced Bratz dolls, which became a top seller within five years of its introduction in 2001 (para. 1). Bratz dolls, which featured dolls of different skin tones and eye
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