Kurniawan (2006) claimed that product configuration offers customers greater satisfaction during the progression and in the produces of their selections than product selection. Interrelating factors such as in how the product attributes or options are offered has been deliberate. Results enhance the development of mass customization enabling technologies.
Rowan (2012) explains that digital networks let consumers to interrelate more closely with brands or companies in response to personalized communications that they receive. (Rowan, 2012) As more sophisticated profiling, personalization technology and segmentation becomes obtainable to marketers, it is obviously more than tempting to operate as much personalization as possible. Rowan (2012) suggested that this is a consequence of the experiences and training that many marketers have. The more marketers can know about their customers, and the more they can reflects that knowledge fittingly in communications, the more effective the communications can be expected to be.
3.1.2.2 The three levels of product
As Ulrich and Eppinger (1995) reported that customized product has been described as “…slight variations of standard configurations and are typically developed in response to a specific order by a customer”
The product design has …show more content…
(2014) mentioned that despite the obstacles, the time is right for manufactures to transition into product customization. McKinsey & Co. (2014) highlighted that advantageous mass customization may ultimately has the result of the emerging or improved technology that could support address economic barriers to responding to clients’ exact desires in a more precise method. Furthermore, Los Angeles times (2014) reported that Amazon just launched its online store offering customizable 3-D printed products. When 3D printer becomes a commonplace household item, making the personal version of stuffs could be as easy as booting up by the